Sodexo Live! and Harris Interactive announce audiences are ready to go live again!
September 23, 2021 at 02:00 AM EDT
Gaithersburg, Md., Sept. 23, 2021 (GLOBE NEWSWIRE) -- Sodexo Live! presents the 3rd wave of its survey on how audiences feel about coming back to live events in the age of COVID-19, launched with the Harris Interactive Institute in June 2020 and followed up in October of the same year. The latest results were fielded in September 2021.
Conducted with a representative sample of the population in 4 countries – the United Kingdom, the United States, France and Spain – the study shows that audiences feel comfortable again attending events and spending time at public entertainment venues.
This comes as an extremely positive sign of the live experience coming back to life with audiences that are eager to participate.
Let's take a closer look at the main lessons from the Sodexo Live! and Harris Interactive study.
Consumers in all markets are now more willing to visit cultural venues or attend events, whether sporting, cultural or professional.
Paul Pettas Sodexo 203-898-0632 email@example.com