Menta Global – Digital agency designed for startups
By: Get News
September 20, 2021 at 15:26 PM EDT
Doron Dvir, Formerly head of user acquisition at Lemonade launches new digital marketing agency to help startups grow.
Doron Dvir, a digital marketing expert and digital advertising agency owner, believes that the optimal solution for the start-up’s marketing success is holistic rather than tactical. So, what are the milestones on the route to excellent digital marketing?
The year 2021 seems to present opportunities for many start-ups. Doron Dvir, a digital marketing expert with a history of more than a decade of cooperation with start-ups, including some well-known names such as Lemonade, Elementor, and Lili, believes that supporting these initiatives at their starting point means building a growth-oriented marketing plan, while analyzing consumer behavior, including the vast changes that occurred due to Corona, alongside monitoring for new opportunities emerging in digital product marketing. Dvir discovered that startups, especially in the early stages, face a significant challenge while developing their internal marketing activity capable of serving their main purpose – rapid growth.
From zero to one
Menta Global – an advertising agency for start-ups, was founded following this insight: “Growth from zero to one” – a unique feature of Menta Global, as Dvir emphasizes.
“The idea is to take a startup company and build a fully-tailored marketing plan for it, with the goal of optimal development towards the next phase, both in terms of customer attraction and revenues ensuring stability and allowing the next round of recruitment and significant development.”
Dvir, an acknowledged professional in the digital marketing field, both in Israel and globally, has already contributed to the international success of many companies, by directing the marketing systems of startups, which he joined at an early stage, and building the marketing infrastructure for future growth.
How did you get into digital marketing?
“I started my career in the traditional marketing field, working for local telecom companies. My first milestone was Partner. Then I made an important step – I switched to digital. After several years in the online arena, I joined the Israeli InsurTech company – Lemonade.
“After a fascinating period at Lemonade, I served as the company growth VP at Lili – a digital bank for freelancers, and after recognizing an actual demand for digital services to startups, I began an independent career.”
The staff at Menta Global, unlike other agencies, consists of professionals at the top of their careers, rather than beginners. Some of them, by the way, have already worked alongside Doron Dvir in other companies.
“We have a naturally built-up team and share work experience from the past, creating tremendous synergy. We become the marketing team for our clients. It saves the startup all the excessive effort of recruiting and training employees and grants it a skilled and experienced marketing team, that knows how to promote the company to the next level.”
We believe that startups should focus on developing their great ideas instead of wasting time and resources on marketing. This is why Menta Global exist.