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September 15, 2021 at 18:10 PM EDT
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Hello and welcome to Daily Crunch for September 15, 2021. Today we have everything in the newsletter. Bad behavior in the crypto world? Yep. Why the Mailchimp deal might make good sense? You bet.
But before we get into the mix, a few TechCrunch notes. First, Jordan Crook’s regular series of streamed chats with investors and founders is now called TechCrunch Live. And Chamath Palihapitiya is coming to Disrupt. Which is in less than a week!
The TechCrunch Top 3
First things first, more news from the BNPL beat. Yes, the method of paying for a transaction in installments is still making news. This time it’s Ascend raising $5.5 million to bring BNPL services to the commercial insurance world. Recent liquidity in the fintech market could help drive fresh venture interest in coming quarters.
Congratulations on shipping your product, but how much do you know about your target customers?
Companies that haven’t created an ideal customer profile and performed a SWOT analysis are making big bets on guesswork and intuition. Sometimes that works out, but more frequently, it leads to tears.
In a guest post that walks readers through the fundamentals of creating customer personals that map to your company’s goals, Grammarly product marketing lead Bryan Dsouza shares five basic requirements for customer acquisition.
“Understanding and executing on these things can guarantee you that first customer win, provided you do them well and with sincerity,” he says. “Your investors will also see the fruits of your labor and be comforted knowing their dollars are at good work.”
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Want some government news? Yes, you do. Trust me. This stuff matters:
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