Colleges are taking steps to limit the deals student-athletes can make with brands
By: Business Insider
August 26, 2021 at 08:12 AM EDT
Reuters/Matt YorkSummary List Placement
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Erin Long; Yusuke Yamaguma; Pro Image Photography; Skye Gould/InsiderColleges are taking steps to limit the deals student-athletes can make with brands
Student-athletes are rushing to score brand deals following recent changes to state laws and NCAA rules gave athletes the right to sell their name, image, and likeness.
But, as Dan Whateley wrote, some colleges are nervous that these student promos will interfere with their own lucrative sponsorship contracts.
Administrations are blocking students from working with brands that compete with existing sponsors through policies that limit the deals a student can accept.
Here are a few takeaways:
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Their videos have become viral Facebook sensations, with several garnering over 100 million views.
Sydney Bradley broke down how much money they make from Facebook's in-stream ad program:
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The Washington Post is growing its TikTok team after building a fan base of 1 million followers.
Dan Whateley wrote that the company is hiring a producer and community manager to engage with users and test new formats.
One focus area for the team is live video, an increasingly important source of engagement on TikTok. They plan on using the feature to have Dave Jorgenson and other team members do deep dives into Post stories and current events.
"We spent a lot of time building up Dave as a trusted communicator on behalf of the Post," said Micah Gelman, director of editorial video at The Washington Post. "We wanted to build that personality, but it was always part of the strategy to move into news coverage in a way that still feels native to the platform."PowerspikeAs Twitch surges, a startup helping streamers earn up to $20,000 an hour from brand deals looks to expand
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The influencer-marketing firm connects gamers on Twitch with brands for sponsored campaigns. The company has 60,000 streamers in its network and paid $2 million to them in the last 12 months.
My colleague Michael Espinosa spoke with CEO AJ Damiano about how Powerspike works and its plans for expansion.
Here are a few key takeaways:
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We are highlighting the networks that offer high commission rates and access to top brands.
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This week's hashtag: thisorthat
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And before you go, check out the top trending songs on TikTok this week to add to your playlist. The data was collected by UTA IQ, the research, analytics, and digital strategy division of United Talent Agency.
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