Yankee Candle® Reveals the 2021 Scent of the Year™
March 16, 2021 at 08:23 AM EDT
SOUTH DEERFIELD, Mass., March 16, 2021 /PRNewswire/ -- Yankee Candle®, the leader in home fragrance, announces today the highly anticipated, third annual Scent of the Year, Discovery. Available for purchase in time to celebrate International Fragrance Day on March 21st, the Scent of the Year is inspired by our intrinsic desire to find an authentic connection. Discovery, the Yankee Candle Scent of the Year, brings together a combination of fragrances from around the globe, igniting our renewed feelings of discovery, energy, connection, and desire to fully embrace new experiences and cultures.
"Working closely with fragrance and trend experts, we found that people around the globe are craving travel and exploration now, more than ever before," said Anna Whitton, VP of Marketing for Yankee Candle Company. "Knowing that travel may still be out of reach for many this year, the 2021 Scent of the Year, Discovery, was designed to help people fulfill the universal desire to discover new cultures, make new memories, and embrace new connections from the comforts of their own homes."
Discovery brings home scents from around the globe, transporting people to new cultures, whether it be through food, fashion, or décor. Making its debut in Yankee Candle's new Signature Collection Large Tumbler, the candle is wrapped in a boldly colored, Moroccan-inspired pattern that provides a luminary effect when lit.
The Yankee Candle 2021 Scent of the Year, Discovery, blends a complex and delicious number of fruits and spices including:
The Yankee Candle 2021 Scent of the Year, Discovery, will be available during a Yankee Candle Rewards early access event online at YankeeCandle.com starting on Tuesday, March 16th. Early access will be eligible to all current Yankee Candle Rewards members and those who sign up during the event. The 2021 Scent of the Year, Discovery will be widely available for purchase on International Fragrance Day, March 21st at Yankee Candle retail stores, YankeeCandle.com, and on select retailer.com sites, including Walmart.com, Kohls.com, and BedBathBeyond.com.
To learn more about the 2021 Scent of the Year and Yankee Candle fragrances, please visit www.YankeeCandle.com and follow along on Instagram (@YankeeCandle), Facebook (facebook.com/YankeeCandle), or Pinterest (@TheYankeeCandle).
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SOURCE Newell Brands