Sustainable Cotton Farming Showcased in Episode 2 of HanesBrands' Behind-the-Scenes Documentary “Crop to Campus”
September 16, 2020 at 11:35 AM EDT
The seven-part minidocumentary follows three North Carolina State University students on an all-questions-answered journey from cotton field to finished T-shirt
WINSTON-SALEM, N.C., September 16, 2020 /3BL Media/ - In the second episode of filmmaker Rod Murphy’s “Crop to Campus” apparel sustainability minidocumentary, college students exploring T-shirt manufacturing visit the operations of a fifth-generation cotton farmer in North Carolina.
Episodes of the seven-part documentary commissioned by HanesBrands that follows three North Carolina State University students throughout the T-shirt supply chain drop every Tuesday and may be viewed at www.CropToCampus.com.
In episode 2, the Wilson College of Textiles students visit Grant Farms in Garysburg, North Carolina, owned by fifth-generation cotton farmer David Grant. The students learn that sustainability starts early in the production process – before a seed for the raw material that goes into a Hanes ComfortWash T-shirt has even been planted.
Grant Farms uses sustainable farming techniques and natural rainfall to grow its cotton without irrigation by taking advantage of its location in the southeast United States.
“HanesBrands has made a significant commitment to sound water management, which is especially important when it comes to a water-intensive crop like cotton,” said Chris Fox, HanesBrands’ vice president of corporate social responsibility. “Raw cotton is the beginning of our entire production process, so it’s important we work with growers like Grant Farms, whose responsibly grown and harvested cotton serves as an integral first step in our supply chain. The cotton field is the beginning of the many important efforts we make to reduce our ecological footprint and social impact in manufacturing a wardrobe staple like T-shirts.”
The company is a member of Cotton LEADS, which advocates for responsible raw material production. HanesBrands, which has reduced water use by 25% since 2007, sources the vast majority of its cotton from areas of the southeastern United States, where annual rainfall generally exceeds a cotton plant’s water requirements and crop irrigation is not needed.
HanesBrands commissioned Murphy, a filmmaker from Asheville, North Carolina, who has won 14 awards for his first four documentary feature films, to make the documentary to assess how well the company’s corporate social responsibility efforts resonate with the expectations of millennials and Generation-Z youth.
In the first episode released Sept. 8, the students – Mamie Trigg of Austin, Texas; Katy Powers of Charlotte, North Carolina; and Sydney Parker of Raleigh, North Carolina – discussed their different interpretations of what sustainability means to them.
In future “Crop to Campus” episodes, the students travel throughout the southeastern United States and El Salvador to visit communities that rely on responsible yarn spinning, fabric production, and T-shirt sewing operations.
The next episode release dates and topics are:
Matt Hall: (336) 251-3689 (M) or email@example.com
KEYWORDS: North Carolina State University, HanesBrands, Crop to Campus, CSR, sustainable farming, minidocumentary, cotton