ALM Announces Legalweek365
January 29, 2019 at 10:00 AM EST
An innovative event-driven media program that boosts thought leadership and drives extra sales leads for Legalweek 2020 sponsors and exhibitors throughout the year.
New York, NY – January 29, 2019 — ALM today announced Legalweek365, a new event-driven media program that gives exhibitors and sponsors the ability to drive thought leadership and sales leads before, during, and after Legalweek 2020.
The program, only available for exhibitors and sponsors of Legalweek 2020 which is scheduled to take place Feb. 4-6 2020 at the New York Hilton Midtown, provides a year-round program consisting of social media and online promotion for sponsor content assets, an estimated 75 to 150 leads from an editorial webcast sponsorship series, and a virtual booth that can display up to five sponsor videos, white papers, or product information.
“Legalweek365 uniquely gives our Legalweek event sponsors and exhibitors the ability to message and influence the Legalweek attendee audience throughout the year, not just during the week of the show,” said Jay Kirsch, ALM’s President of Media. “The key innovation is to optimize ALM’s information, intelligence, and event capabilities to first create content for the program and then synchronize media and event promotional activities to offer maximum pre- and post-show benefits to sponsors while also enhancing event audience acquisition.”
The Legalweek 365 program offers significant incremental value to exhibitors and sponsors
through a content distribution program that uses social media posting to registrants, native advertising on ALM’s Legal newsletters, and eblasts to registrants before the show, as well as a webcast program moderated by Law.com editors focusing on hot topics that will be covered at Legalweek 2020.
“Lots of companies with media and events assets have been trying to figure out how to offer a “365-day” product that provides real ROI to their event sponsor and exhibitor customers,” said Mark Fried, CFO and President of Events at ALM. “Legalweek365 provides that value, but in a package that also enhances the Legalweek 2020 event site and the experience of event registrants and attendees at multiple points throughout the year.”
ALM, an information and intelligence company, provides customers with critical news, data, analysis, marketing solutions and events to successfully manage the business of business. ALM serves a community of over 6 million business professionals seeking to discover, connect and compete in highly complex industries. Please visit www.alm.com for more information, and visit www.alm.com/events/ to learn about our upcoming events. Please follow us on Twitter @ALMMedia.
Tags: B2B, Event, LegalTech, Legalweek, MediaSee Campaign: http://www.alm.com