ALM Announces Law.com Fusion
January 28, 2019 at 09:00 AM EST
A new engagement marketing solution that delivers results by leveraging editorial, technology and industry marketing expertise
New York, NY – January 28, 2019 — ALM today announced the release of Law.com Fusion, a new marketing solution designed to help its legal industry advertising clients build brand affinity, engage clients through content, and influence the buying cycle.
Law.com Fusion is a comprehensive program that elevates client messages and drives stronger brand affinity with key thought leadership topics to support increased engagement from prospective clients through their buyer’s journeys.
“Law.com Fusion is a coalescence of technology fused with our editorial authority and marketing expertise to produce tangible results for our clients,” said Richard Caruso, Vice President & General Manager of Legal Media. “Built on the audience of the largest network of legal brands, including The American Lawyer, The National Law Journal, and Corporate Counsel, Law.com Fusion allows our advertisers to move their prospects from awareness to engagement within an editorially curated environment.”
The marketing solution starts with a Law.com community already engaged in several topics relevant to the clients’ message. ALM then provides a series of communications in which the weight and focus gradually shift from editorial content to client-specific content. Concurrently the messaging migrates from broad topic awareness to increasingly client-specific content appropriate for the various stages in the buyer’s journey.
“Law.com Fusion is the engagement marketing solution that the legal industry has been seeking,” said Carol Eversen, Chief Marketing Officer at ALM. “Guidance from our clients directly impacted the approach we took to help them leverage our editorial content, marketing expertise, and technology to engage and nurture their prospective clients.”
ALM, an information and intelligence company, provides customers with critical news, data, analysis, marketing solutions and events to successfully manage the business of business. ALM serves a community of over 6 million business professionals seeking to discover, connect and compete in highly complex industries. Please visit www.alm.com for more information, and visit www.alm.com/events/ to learn about our upcoming events. Please follow us on Twitter @ALMMedia.
Tags: FUSION, Law.com, Legal Marketing, Marketing, technologySee Campaign: http://www.alm.com