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Sprint Customers Get New Mobile Gaming Features with 'Sprint Arcade' and More Launching at E for All

At the first Electronics for All Expo opening today, Sprint (NYSE:S) announced new ways for its customers to take their games to go on their Sprint phones with the launch of the Sprint Arcade, a unique bundle of casual games. The Sprint Arcade, the first-ever subscription game channel in North America, allows customers to download multiple games powered by EA Mobile, the group within Electronic Arts Inc. (NASDAQ:ERTS) that creates games for wireless phones, for one low monthly fee. The current list of games includes Sudoku, Mini Golf, Mahjong, Hearts, Air Hockey and Blue Blocks, with more to be added.

The Sprint Arcade gives our customers the ability to choose the games that interest them, said Joe Ariganello, games manager for Sprint. By paying one low monthly fee, mobile gamers get the opportunity to select and play any of the six games we are currently providing from EA Mobile, our exclusive content provider. Since we launched the industrys first mobile game in 2000, Sprint has been the leader in mobile gaming, and were continuing that history of innovation with the Sprint Arcade and other new products launching at E for All today.

We worked closely with Sprint to provide games for the Arcade that have widespread appeal, said Bernard Kim, Sr. Director of Sales for the Americas at EA Mobile. The games we are offering are designed for the casual player with easy controls and quick, fun play sessions.

The Sprint Arcade is available on most data-enabled Sprint phones for $9.99 per month. To download, Sprint customers should select the Web icon on their phones main menu and type arcade into the search box. Standard data usage charges apply. For more information about EA Mobiles Sudoku, Mini Golf, Mahjong, Hearts, Air Hockey and Blue Blocks, please visit

Sprint Digital Lounge Arcade

Sprint also announced today at E for All the launch of the Sprint Digital Lounge Arcade, a PC-based try and buy arcade. The Sprint Digital Lounge Arcade, powered by Mpowerplayer, allows customers to try games before they buy on their PC. Customers can select from various popular game titles at Game demos in the Digital Lounge Arcade are available at no charge and allow the customer to purchase and download after playing. Standard data charges apply to all downloads.

The Digital Lounge Arcade complements the Sprint Play Free Games! mobile Web site, where customers can download a set number of demos each month directly to their Sprint phones.

Sprint Game Partners

In a separate announcement at E for All, Sprint game partner Namco Networks will announce the mobile launch of the popular Popeye arcade game, available exclusively on Sprint phones. For more information on this game and all mobile gaming offerings from Sprint, please visit the Sprint mobile gaming online press kit at

E for All Media Hospitality Lounge, sponsored by Sprint

In addition to its announcements at E for All, Sprint is hosting a Media Hospitality Lounge throughout the show. All badged media members are welcome in the lounge, located in Los Angeles Convention Center room 404A, for refreshments and relaxation.

About Sprint Nextel

Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving 54 million customers at the end of the second quarter 2007; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and a global Tier 1 Internet backbone. For more information, visit


Emmy Anderson, 913-707-0618

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