SEE (Sprint Exclusive Entertainment) Launches as Only Network of Original TV Programming on Mobile
October 15, 2007 at 08:00 AM EDT
Sprint (NYSE:S) is the only U.S. wireless carrier to produce its own network of original TV programming, today launching SEE (Sprint Exclusive Entertainment). SEE delivers exclusive TV programs on Sprint video-enabled phones at no extra charge to customers with any Power Vision data plan. SEE can be accessed in three easy steps: by simply clicking on the phone’s media player from the main screen, scrolling to SEE on a channel menu similar to cable TV, and then selecting a program to watch.
SEE’s brief on-demand programs average approximately two minutes in length and focus on three major areas – sports, music and entertainment news. The programs are shot at various on-site locations and at a brand-new studio managed by production partner Intersport. SEE delivers more than 150 programs each week that are hosted by well-known personalities.
Providing expert analysis throughout the day before and after sporting events, hosts include:
In addition to general sports commentary, specific SEE sports programs focus on NASCAR, golf, fantasy sports and football, including the NFL Center program with highlights from every NFL game throughout the season. SEE will also provide full coverage from an on-site studio at events such as Super Bowl XLII and the men’s college basketball tournament.
Hosted by former VH1 VJ Rachel Perry, SEE offers an ever-expanding variety of music content from across genres, including:
As news breaks, SEE music programs are released throughout the day. SEE delivers exclusive content from some of the hottest names in the music industry, including Hurricane Chris, Juanes, Rihanna, Soulja Boy, Sum 41, T.I. and T-Pain.
SEE is the exclusive mobile provider of CelebTV.com, which delivers the latest celebrity and entertainment news from host Kelli Zink, who is also a frequent commentator on shows from FOX, CNN, MSNBC and others. CelebTV.com provides 10-12 updates everyday about everything in Hollywood.
SEE’s studio is equipped with state-of-art technology including satellites, fiber, lighting grids, multiple flat-screen LCDs, several editing suites, top-of-the-line studio cameras and high-powered graphics computers. SEE will continue to build its content offerings in the months ahead. For more information about SEE, including online examples of actual segments, visit www.sprint.com/see. For video of SEE highlights and a tour of the SEE studio, as well as downloadable high-res images of SEE on Sprint phones, visit www.sprint.com/seepresskit. To access SEE on Sprint phones, standard Vision charges apply.
About Sprint Video
Sprint has a strong history of providing wireless data services that are innovative and unique, and Sprint’s video offerings are a distinct example of this leadership. Sprint offers more than 70 video and audio channels of on-demand, linear and simulcast programming. Sprint has consistently led mobile video since becoming the first carrier in the United States to launch any type of multimedia experience on mobile phones in 2003, beginning with 1KTV’s video slides and audio. Additionally, Sprint was the first U.S. mobile carrier to:
Intersport was formed in 1985 and is an Emmy-Award-winning creator, producer and distributor of original sports and entertainment programming and an industry leader in event marketing and corporate hospitality. Intersport’s Media Division is one of the largest independent producers of television and digital programming in the United States, and distributes content across all media platforms. The Digital Media Group produces content and programming for Sprint Exclusive Entertainment (SEE), which is the umbrella covering Sprint’s made-for-mobile sports, music and entertainment news offerings. Intersport’s Entertainment Group produces CelebTV.com, the first and only online destination offering the latest entertainment news in a fast-paced VOD (Video on Demand) format, which also airs through SEE. Intersport’s Television Group creates and produces sports and entertainment programming across all of the broadcast networks and many major cable networks. The Intersport Event Marketing Group designs and executes national event marketing initiatives. Intersport creates, executes and manages major event corporate hospitality programs. Intersport is headquartered in Chicago with offices in New York City and Los Angeles and can be found on the Internet at www.intersportnet.com.
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving 54 million customers at the end of the second quarter of 2007; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and a global Tier 1 Internet backbone. For more information, visit www.sprint.com.