Palm Centro Brings Palm Ease of Use to Traditional Mobile Phone Users for $99.99, Exclusively from Sprint
September 27, 2007 at 14:00 PM EDT
Designed for individuals and traditional mobile phone users looking for a better way to manage their professional and social lives, Palm, Inc. (Nasdaq:PALM) and Sprint (NYSE:S) today introduced the Palm® Centro™ smart device, at $99.99.(1) With voice, text, IM, email, web, contact and calendar capabilities, a full-color touch screen and full keyboard, Centro brings Palm simplicity and organization to customers who want to stay connected with co-workers, friends and family.(2) Centro will be exclusive through Sprint in the United States for 90 days and is available in onyx black or ruby red.
With Centro, Sprint customers can quickly and easily text co-workers and friends, manage email, keep track of their schedules, check stock quotes, watch videos on YouTube™, keep current on the latest news, capture and share pictures, browse restaurant reviews on Yelp™, and get directions on Google™ Maps—all in one small, compact phone.(2) Centro operates on the Sprint Mobile Broadband Network — the fastest and largest national mobile broadband network — giving customers a fast and flexible experience with entertainment and resources on the go.
Fresh Design for New Customers
With a fun, new compact design, Centro is the smallest and lightest Palm phone to date. Centro has a modern, stylish look that feels comfortable in the hand, pocket or evening purse.
Centro was designed as a great phone, messaging, and organizational device, and is incredibly easy to use. It allows users to easily connect with friends, family and co-workers by voice, email or text. And with its full keyboard, Centro makes it easy to quickly and efficiently type text messages and respond to emails, communicating complete thoughts and ideas. Since Centro comes with the Palm OS®, it offers all of the great organizer functionality that Palm is renowned for, such as a detailed and integrated Contacts list. Also, the simple and handy calendar makes it easier to manage increasingly busy lives, whether it’s juggling business meetings or keeping track of school activities.
As the newest member of the Palm family, Centro is expected to attract new users to the smartphone category. According to IDC, the smartphone market is shifting to the mass market; U.S. smartphone shipments will grow from 13.8 million in 2007 to 74.4 million in 2011.(3)
“Palm Centro has the power of a broadband smartphone at the price of a standard 12-key phone,” said Ed Colligan, president and chief executive officer of Palm, Inc. “People looking to have all their contacts and calendar at the touch of a button, plus YouTube streaming videos and the Internet can now get it in a small, cool design with the trademark Palm ease of use. If you’re thinking about stepping up to a smartphone, the Palm Centro should be your choice.”
Exclusive Sprint Content and Services
With Centro, customers can leverage the speed of Sprint’s Mobile Broadband Network – reaching more than 224 million people, 12,988 cities and 1,166 airports – to access helpful and exciting multimedia content, including the following:
“Sprint customers can seize the day with Centro to stay on top of emails, use text or Sprint Instant Messaging for quick answers, manage appointments, view documents or to make use of a multitude of other productivity boosting and entertaining features all at SprintSpeed™,” said Danny Bowman, vice president of customer equipment for Sprint. “As the first provider of this unique phone, Sprint is demonstrating its commitment to giving customers the best products and service available on the Sprint Mobile Broadband Network, the fastest and largest national mobile broadband network.”(4)
Additional Palm Centro Features and Benefits
More information on Centro is available at www.palm.com/centro. Centro multimedia materials are available from Business Wire (http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5502393), Palm’s Multimedia Library (www.palm.com/MultimediaLibrary) or Sprint’s media relations website (www.sprint.com/mr).
Pricing and Availability
Expected mid-October, the Palm Centro smart device will be available in onyx black or ruby red from all Sprint sales channels, Palm stores and online at www.sprint.com and www.palm.com/centro for $99.99 with a two-year service agreement, available discounts and promotions(1) and required service plan. Centro customers may subscribe to any of the voice calling plans available on the Sprint Nationwide PCS Network. To take advantage of data capabilities, customers can add any of the available Sprint Power Vision packs, which range from $15 to $30 per month. Customer subscribing to any Power Vision pack plan of $25 or more per month will be eligible for the $100 mail-in-rebate offer. For delivering Centro users the ultimate value, Sprint recommends the Power Vision Pro Pack for $30 month, which includes unlimited text messaging, data access, web browsing, email, Sprint Picture Mail/Video Mail, On Demand, NFL Mobile, Sprint TV and Active Sync (data and content access without a Power Vision pack is subject to casual data charges).
About Sprint Nextel
Sprint Nextel offers a comprehensive range of wireless and wireline communications services bringing the freedom of mobility to consumers, businesses and government users. Sprint Nextel is widely recognized for developing, engineering and deploying innovative technologies, including two robust wireless networks serving 54 million customers at the end of the second quarter 2007; industry-leading mobile data services; instant national and international walkie-talkie capabilities; and a global Tier 1 Internet backbone. For more information, visit www.sprint.com.
About Palm, Inc.
Palm, Inc., a leader in mobile computing, strives to put the power of computing in people’s hands so they can access and share their most important information from anywhere. The company’s products for consumers, mobile professionals and businesses include Palm® Treo™ smartphones and Palm handheld computers, as well as software, services and accessories.
Palm products are sold through select Internet, retail, reseller and wireless operator channels throughout the world, and at Palm Retail Stores and Palm online stores (http://www.palm.com/store).
More information about Palm, Inc. is available at http://www.palm.com.
(1) Available for $99.99 with a two-year service agreement and an additional $50 instant savings and $100 mail-in rebate. To be eligible for the mail-in rebate, customers must sign up for a data plan that is $25+ more per month, such as the Ultimate Pack, the Pro Pack or one of the Phone as Modem plans.
(2) Within wireless service coverage area only. Availability and coverage depends upon carrier and the geographic scope of international roaming agreements. Email, messaging and web access requires data services from a mobile service provider at an additional cost.
(3) IDC, Worldwide Converged Mobile Device 2007-2011 Forecast Update: June 2007, Doc #207324, Jun 2007.
(4) Fastest claim based on total network size (sq. miles) multiplied by network upload/download speed capability. User’s speed experience may vary. Largest claim based on total network size (sq. miles). Coverage not available everywhere. See sprint.com/coverage for details.
(5) Requires Exchange Server 2003 with Service Pack 2 or Exchange Server 2007 and access enabled by IT administrator.
Palm, Palm OS and Treo are among the trademarks or registered trademarks owned by or licensed to Palm, Inc. All other brand and product names are or may be trademarks of, and are used to identify products or services of, their respective owners.