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Former Governor Gary Johnson Puts Cannabis-Unfriendly Lawmakers on Endangered Species List

MESQUITE, NV / ACCESSWIRE / March 19, 2015 / Former Governor Gary Johnson, President and CEO of Cannabis Sativa, Inc. (Stock Symbol OTCQB:CBDS), compared the legal marijuana industry to a dam about to burst and warned lawmakers opposing legalization to start packing their bags.

"The smart money has been waiting for the first big brand to emerge." The former Republican governor and 2012 Libertarian Presidential candidate spoke to an estimated 750 marijuana industry representatives attending a two-day conference at the Oregon Medical Marijuana Business Conference. "Green Rush investors have been blue in the face waiting for a front-runner, but the starter's pistol is now raised and ready to sound the biggest bang since the end of Prohibition."

The two-term former governor had words of caution for state and national lawmakers who oppose or attempt to complicate legalization.

"More Americans favor legalization today than those who don't. Representatives who stand in the way of the people will be swept out of office."

Johnson's Cannabis Sativa, Inc. was rated fourth among the top eight legal cannabis companies by Forbes Magazine. The firm's wholly owned subsidiary, "hi," was hailed in the article as a brand to beat.

"Investors are about to get what they've been waiting for," Johnson hinted. "Big product variety, big distribution and the first mega brands in the legal marijuana industry. The road to legalization has been a rocky one, but no one doubts it's a superhighway paved in gold."

Johnson admits his firm has suffered delays due to shifting state regulations, but sees the climate warming nationally.

"We've proceeded cautiously and nurtured our alliances carefully," Johnson said. "We've taken advantage of the extra time to lay a solid foundation for a business model that will be scalable state to state."

Of Washington State marijuana regulators, Johnson said, "They have screwed it up as badly as they possibly can. They have taxed it to the level where if you are a marijuana consumer, you're more than likely still buying it on the black market rather than at a legal retail location. It's a worst-case scenario playing out in Washington State that other states should avoid at all costs."

Cannabis Sativa, Inc. Chairman, Steven Kubby, says the firm's timetable has been set back by pot policy-makers.

"While it's been frustrating to have been delayed by compliance issues between various states and jurisdictions," Kubby explained, "It's only made us stronger. Expect exciting announcements in the days ahead."

Forward-Looking Statements

This press release contains "forward-looking statements." Although the forward-looking statements in this release reflect the good faith judgment of management, forward-looking statements are inherently subject to known and unknown risks and uncertainties that may cause actual results to be materially different from those discussed in these forward-looking statements. Readers are urged to carefully review and consider the various disclosures made by us in our reports filed with the Securities and Exchange Commission, including the risk factors that attempt to advise interested parties of the risks that may affect our business, financial condition, results of operation and cash flows. If one or more of these risks or uncertainties materialize, or if the underlying assumptions prove incorrect, our actual results may vary materially from those expected or projected. Underlying assumptions include without limitation, the ongoing enactment of legislation favorable to the production of and the commercialization of cannabis products and the Company's success in capitalizing on that legislation. Readers are urged not to place undue reliance on these forward-looking statements, which speak only as of the date of this release. We assume no obligation to update any forward-looking statements in order to reflect any event or circumstance that may arise after the date of this release.

Contact:

Investor Relations
Cannabis Sativa, Inc.
Mesquite, NV
(702) 345-4074
www.cannabissativainc.com

SOURCE: Cannabis Sativa, Inc.

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