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Creeyan Laboratories signs product development collaboration with Oxford

By: PRLog
Malaysian functional food and nutraceutical firm Creeyan Laboratories today announced the signing of its first development agreement with Oxford University spinout Sibelius Natural Products.
PRLog - Sep. 23, 2013 - KUALA LUMPUR, Malaysia -- Sibelius will use its proprietary biological platform Chronoscreen™ to direct detect, measure and compare biological activity, extension of chronological lifespan, healthspan and toxicity of Creeyan’s unique functional ingredients and formulations to confirm their beneficial activity, and, where possible, utilise unique natural ingredients developed at Oxford to improve and enhance the favorable effects of Creeyan’s product pipeline.

Executive Chairman of Creeyan Laboratories, Ivanna Salehudin, comments that “Our goal at Creeyan Laboratories is to further our relationship with Oxford to include multiple formulation development. We have recruited a number of talented young Malaysians and we look forward to them working together with Oxford to collaborate on studies focusing on disease indications such as obesity, cholesterol and diabetes control, all of which unfortunately have special relevance to Malaysia and South East Asia.”

Ms. Salehudin went on to say that “The world of nutritional supplementation and functional foods is evolving rapidly with consumers demanding more and better science behind the products they consume” “The advent of the internet has changed everything as consumers are increasingly better educated with respect to their disease concerns and lifestyle needs.”

The global functional foods market is one of the leading growth areas in world of healthcare, which, currently, estimated to be worth $150 billion, is forecast to reach $180 billion by 2017.

The boom is on in Asia, too, the total Asian functional food and beverage market is expected to reach $48 billion by next year. Indeed, the Asia Pacific market, with its culture of non-Western healing remedies, is second only to the United States in global sales of all functional foods.

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