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ADP Announces Digital Marketing Suite of E-Business Solutions

HOFFMAN ESTATES, Ill., Feb. 3 /PRNewswire/ -- The Dealer Services Group of Automatic Data Processing Inc. (NYSE:ADP) today announced the launch of its Digital Marketing suite of solutions. ADP's Digital Marketing solutions enable automotive dealerships to maximize the power of digital direct marketing. The suite includes solutions for:

    --  Digitally marketing every profit center in the dealership
    --  Maximizing search engine placement to generate more qualified organic
    --  Customer communication tools to follow up and close more sales

ADP's Digital Marketing solutions enable dealerships to communicate with their prospects and customers through several electronic channels including email, text messages, automated voice and the dealership Web site itself. ADP Digital Marketing also offers the choice of highly automated marketing solutions, outsourced customer communications or providing the dealership with the digital marketing tools they need to execute their own marketing strategy.

    With ADP's Digital Marketing solutions dealerships are able to:
    --  Generate more leads
    --  Convert a higher percentage of leads to sales
    --  Reduce the cost of generating leads
    --  Increase front-end gross

"Recognizing the tremendous opportunities Digital Marketing offers our customers, we are excited to introduce ADP's Digital Marketing suite of solutions that is especially designed for automotive dealerships," said Kevin Henahan, senior vice president of marketing for ADP Dealer Services. "This suite of e-Business solutions will make it easy for dealers to drive new traffic, obtain more leads and seamlessly manage those leads whether they come from their Web site, their phone or their showroom. As part of our fully-integrated front-end solutions, ADP's Digital Marketing solutions help dealers easily and cost-effectively drive incremental revenue, solidify customer relationships and reduce advertising expense while generating higher returns."

A key piece of ADP's Digital Marketing suite is its Search Engine Marketing solution. Search Engine Marketing drives measurable increases in high-quality organic sales lead traffic while reducing overall marketing costs. Search Engine Marketing ensures prominent placement for the most relevant search phrases used by car buyers.

ADP's Digital Marketing solutions also make it easy for dealers to publish and market their vehicle inventory in the online consumer portals in which they market themselves in a secure way, without requiring third parties to access their system. Inventory can be marketed with high-impact slide shows or audio or video presentations including interior and exterior photos. Easy-to-use online auction management tools enable dealers to easily and quickly publish highly attractive placements of their inventory and sell their new and pre-owned vehicles on e-Bay(R) Motors.

About ADP Dealer Services

ADP Dealer Services provides integrated computing solutions to nearly 25,500 auto, truck, motorcycle, marine and recreational vehicle dealers throughout the United States, Canada, Asia, China, Europe and the Middle East. ADP Dealer Services is a business unit of Automatic Data Processing, Inc. (NYSE:ADP). ADP, with nearly $9 billion in revenues and more than 570,000 clients worldwide, is one of the largest providers of a broad range of premier, mission-critical, cost-effective transaction processing and information-based business solutions. More information on ADP Dealer Services is available on the Internet at

Source: ADP Dealer Services

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