New Hewlett Packard Enterprise Partner Program Fuels As-a-Service Growth for Global Partner Ecosystem
June 27, 2022 at 16:00 PM EDT
Combined with a refreshed Partner Portal and Partner Connect enhancements, the new HPE Partner Ready Vantage program enables partners to grow and advance their as-a-service business journey
HPE Global Partner Summit 2022 – Hewlett Packard Enterprise (NYSE: HPE) today announced a new partner program, HPE Partner Ready Vantage. Building upon the award winning HPE Partner Ready program, HPE Partner Ready Vantage is purpose-built to help partners adjust to and thrive in today’s changing market. The program focuses on partners with as-a-service practices and recognizes and develops partner expertise. The new HPE Partner Ready Vantage program provides partners the flexibility to meet customer demands and accelerate their customers’ business outcomes.
Alongside the program, HPE also announced updates to the HPE Pro Series, new enhancements to Partner Connect, and a refresh to the HPE Partner Portal streamlining and improving the experience of HPE Partners and their customers.
Today’s partners face major shifts in the market. Rather than simply supplying specific components of infrastructure, customers want partners that understand their business and deliver and manage full solutions that help them solve specific challenges and achieve key business outcomes with measurable results. Instead of capital expenditure (CapEx) focused approaches, customers now demand operating expenditure (OpEx) arrangements, where partners provide easy to use as-a-service solutions that allow them to pay for only what they need. And, more than ever, customers seek reliable, full-service partners that deliver comprehensive, ongoing support that is tailored to their unique needs and business objectives. In fact, according to IDC1, 76% of business-to-business customers want partners to take more day-to-day administrative and operational responsibility for infrastructure so internal IT staff can focus more on their business.
HPE Partner Ready Vantage addresses these market changes and gives partners the choices they need to meet their customers’ evolving requirements. The program provides flexibility for partners to identify and pursue new opportunities, strengthen customer relationships, expand their market reach, and provide comprehensive solutions that deliver quantifiable business outcomes for customers. In short, HPE Partner Ready Vantage allows partners to deliver the solutions their customers want, in the ways that best meet their own business goals.
“We value our partner ecosystem and are committed to investing in their success. We believe in the power of collaboration to deliver the best solutions and services that help our partners unlock their full potential,” said George Hope, worldwide head of partner sales, HPE. “As partners evolve their business models to meet the demands of customers today, they need a flexible program that is designed to help them deliver no matter how their customers are choosing to buy or what their priorities are. HPE Partner Ready Vantage enables partners to participate more fully across the entire customer lifecycle and is optimized for our partners’ evolving business needs to accelerate their growth and enable their success.”
HPE Partner Ready Vantage
Designed to create enhanced opportunities for partners to build repeatable profitability, and deepen longstanding customer relationships, HPE Partner Ready Vantage is:
“In recognizing that our partners play many roles and want to be recognized for their various areas of expertise, HPE Partner Ready Vantage delivers a complete 360 approach, addressing partner business models while nurturing, promoting and elevating partners based on their capabilities and expertise,” added Jesse Chavez, worldwide vice president partner programs and operations, HPE.
The new program is organized into three tracks: Build, Sell, and Service. Under these tracks are focused COEs, offering tailored enablement, training, go-to-market initiatives, and sales tools.
“We created the services COEs to help partners excel in an as-a-service world,” said Donna Grothjan, vice president of worldwide channels for Aruba, a Hewlett Packard Enterprise company. “We’ve taken a personal approach as we’ve developed all of the components of this new program. We were deliberate in including mentorship alongside a wealth of vital training and workshops for our partners. We’ve relied on global best practices as we’ve built out the program elements – all in an effort to help our partners extend and expand their practices, have faster time to activation, reduce churn, and achieve higher than average renewal rates for customers.”
To date, the following Aruba Service COEs are available: Customer Success, Managed Services and Professional Services. The COEs for the Build and Sell Tracks, along with the Hybrid Cloud Service COEs, will become available to all partners over the next year.
Latest Enhancements to HPE Pro Series
The HPE Pro Series enables HPE partners to stand out with their expertise by providing a personalized enablement experience for partners’ sales, technical and marketing professionals. Partners can leverage virtual forums to connect with experts and specialists, access outcome based and workload centric training, and advance their digital marketing effectiveness through a suite of marketing tools, content and resources.
Partner Connect is a digital platform that empowers customer-to-partner, and partner-to-partner connections to accelerate the ability to find the right solutions and skills to meet business needs. Partner Connect provides locator capabilities connecting users to thousands of HPE partners with search functions based on expertise, partner type, location, key word and soon by solution too.
Partner Connect is built on the foundations of Cloud28+, a digital business platform that grew over a decade to become the largest cloud services community. The historical success of this foundation allows Partner Connect to bring all partner categories, intellectual properties and capabilities to a larger scale and a framework to offer all HPE partners a platform to increase their visibility and showcase skills, solutions and thought leadership.
Since launching in December 2021, enhancements have been rolled out continually to boost user experience and collaboration opportunities. Basic self-profiling has allowed partners to update their own information and categorization, and from today partners will see the roll out of enhanced self-profiling allowing partners to showcase their HPE products and services with greater control of how they highlight and promote their solutions.
HPE Partner Ready Portal Provides Enhanced User Experience
HPE Partner Ready Portal has been refreshed with a design that focuses on simplified navigation and site integration. The redesigned homepage features a ‘what’s new’ section for news, events, promotions and webinars, and the consolidated menu links provide quick access to business tools and relevant content.
The new HPE Partner Ready Vantage program and updates announced today reinforce the commitment HPE has to partners and their experience as a valued part of the wider ecosystem and route to market. These milestone programmatic investments maximize the value of partnering with HPE for all partners, prioritizing partner future growth on their as-a-service journey.
About Hewlett Packard Enterprise
Hewlett Packard Enterprise (NYSE: HPE) is the global edge-to-cloud company that helps organizations accelerate outcomes by unlocking value from all of their data, everywhere. Built on decades of reimagining the future and innovating to advance the way people live and work, HPE delivers unique, open and intelligent technology solutions as a service. With offerings spanning Cloud Services, Compute, High Performance Computing & AI, Intelligent Edge, Software, and Storage, HPE provides a consistent experience across all clouds and edges, helping customers develop new business models, engage in new ways, and increase operational performance. For more information, visit: www.hpe.com
Ella Hulbert, email@example.com