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Buckle and Affliction Partner in Promoting "Affliction Banned" Event

KEARNEY, NE -- (MARKET WIRE) -- 06/16/08 -- Get ready as Buckle (NYSE: BKE) partners with Affliction for an exclusive in-store and online promotion centered on Affliction's unprecedented Mixed-Martial-Arts pay-per-view event entitled "Affliction Banned" on July 19th at the Honda Center in Anaheim, California. Along with many other fighters, this event will feature heavyweight fighters, Fedor "The Last Emperor" Emelianenko battling 2-time UFC® title-holder, Tim "The Maine-iac" Sylvia.

For a limited time and while supplies last, Buckle guests can pick up a free or reduced priced official "Affliction Banned" event t-shirt with a qualifying Buckle purchase. They may also participate in an online sweepstakes with the opportunity to win VIP tickets to the "Affliction Banned" event, $2,500 to cover travel and expenses and a $500 Buckle gift card, a total estimated value of $5,000! The sweepstakes is open from now through June 26, 2008. Please visit buckle.com for more promotion details and official rules.

About Buckle

Offering a unique mix of high-quality, on-trend apparel, accessories, and footwear, Buckle caters to style-conscious young men and women who seek to express their individuality through fashion. Reflecting the Buckle's focus on helping guests find their favorite jeans, the store carries a wide selection of fits, styles, and finishes from leading denim brands, including BKE, MEK Denim, Big Star, Affliction, Lucky Brand, Guess, Silver Jeans, and Miss Me. Complementing its strength in denim, the Buckle also carries lifestyle brands Affliction, Sinful, Roxy, Hurley, Billabong, Manchester, Filter, and OBEY. Headquartered in Kearney, Nebraska, Buckle currently operates more than 375 stores in 39 states and is traded under symbol BKE on the New York Stock Exchange.

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Media inquiries
For more information, please contact:
Stacy Snyder
561.585.2326
or
email Nicole Munder Fashion PR at Email Contact

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