Newsweek Ranks Kirkland's Loyalty Program No. 1 Among U.S. Home Decor Retailers
March 01, 2021 at 09:15 AM EST
BRENTWOOD, Tenn., Mar. 1, 2021 /PRNewswire/ -- Kirkland's, a leading omnichannel retailer in the home furnishings and decor space, has received the top ranking among all home goods & decor retailers for its K-club Loyalty Program on Newsweek's "America's Best Loyalty Programs 2021" list.
The list is based on an independent survey of more than 4,000 U.S. loyalty members of retailers and service providers on the following categories: ease and enjoyment, consumer benefits, overall satisfaction, customer support, trust and likelihood of members' recommendation to friends and family.
Kirkland's K-club received the highest marks of any retailer in its category. K-club was redesigned in Q3 of 2020 to reward loyal consumers with an engaging program that now boasts over 15 million members.
"When we set out to redesign our K-club Loyalty Program in 2020, our main focus was keeping our K-club members top of mind. Our new model rewards them for shopping with us, as well as interacting with Kirkland's across channels, allowing us to foster stronger, lasting relationships with our customers," said Kirkland's Director of Customer Relationship Management & Analytics Nate Pretzlaf. "Being ranked as Newsweek's No. 1 home goods & decor loyalty program is yet another indication of how well K-club is resonating with our customers. It is a true testament to the remarkable work of our team members and our partner Kognitiv Corporation to serve our members."
K-club program benefits include:
To learn more about Kirkland's K-club or to sign up, go to www.kirklands.com.
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