Meredith Corporation Brands PEOPLE, Allrecipes and Better Homes & Gardens Rank No. 1, No. 2 and No. 8 Of Top 10 Largest Brand Audiences Across Platforms
February 11, 2021 at 13:30 PM EST
NEW YORK, Feb. 11, 2021 /PRNewswire/ -- Meredith Corporation's (NYSE: MDP) category-leading brands—PEOPLE, Allrecipes, Better Homes & Gardens, Southern Living, Entertainment Weekly, EatingWell, Martha Stewart Living, Magnolia Journal and PARENTS—have achieved significant performances in audience rankings, according to the latest Magazine Media 360° Brand Audience Report produced by the Alliance for Audited Media (AAM) for December 2020, covering nearly 100 magazine brands and 21 publishing companies.
PEOPLE ranks No. 1 in Total Brand Audience across platforms at 88.0 million, followed by Allrecipes at No. 2 with 75.1 million and Better Homes & Gardens at No. 8 with 35.4 million.
"We're proud of our talented teams for their continued passion and commitment to informing and enriching the lives of our massive audiences, which reach nearly 95% of all women nationwide. There has never been a more important time for providing essential and inspiring fact-based content and storytelling," said Catherine Levene, President, Meredith's National Media Group.
Other highlights are as follows:
PRINT & DIGITAL AUDIENCE:
MOBILE WEB AUDIENCE:
Meredith brands also performed well in the Average Monthly Audience percentage growth comparison for December 2020 versus 2019. Entertainment Weekly's print and digital audience increased 16.2% at No. 7 in the set. EatingWell's web audience rose 119.5%, ranking No. 3 in the set, followed by Martha Stewart Living at No. 4 with a 117.6% increase. Magnolia Journal's mobile web audience rose 68.6%, ranking No. 10 in the category. PARENTS' video audience grew 226.1% at No. 3 in the set, while EatingWell's Video Audience rose 118.0% for a No. 6 ranking.
For more information about the AAM report, click here.
ABOUT MEREDITH CORPORATION'S NATIONAL MEDIA GROUP
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SOURCE Meredith Corporation