Whirlpool Corporation to Virtually Feature Purposeful Appliance Innovations at IBSx 2021
February 02, 2021 at 10:00 AM EST
BENTON HARBOR, Mich., Feb. 2, 2021 /PRNewswire/ -- Over the last year, consumers have spent more time at home than ever, spurring updates, renovations and new builds to fit their ever-changing needs. Whirlpool Corporation, the world's leading kitchen and laundry appliance company, will showcase its latest appliance innovations that meet those needs at the 2021 NAHB International Builders' Show (IBSx) Virtual Experience on Feb. 9-12, 2021.Whirlpool Corporation will showcase its latest appliance innovations at the International Builders' Show on Feb. 9-12.
Whirlpool Corporation brings its diverse family of brands – Whirlpool®, Maytag®, KitchenAid® and JennAir® – to the virtual event, highlighting product solutions that are uniquely tailored to satisfy the needs of various consumer preferences and lifestyles. Using in-depth consumer insights, Whirlpool Corporation brands are uniquely crafted to complement the character and style of different home types, no matter how those homes may evolve.
"There has been a significant shift in life at home in 2020, with people spending more time in their homes, and demanding more from them," said Kelly Safis, General Manager, Builder Sales at Whirlpool Corporation. "Our builders can always count on us to keep up with changing consumer needs, and provide quality appliances that fit the visions of their customers."
On the home page of the company's virtual booth, attendees can expect to see products that reflect the latest industry and design trends. A few of the new, featured products at IBSx include:
Explore these homes via a digital tour guide or check them out on your own. Whirlpool Corporation's virtual booth can be accessed during IBSx through March 31, 2021.
For more information about the company's presence at IBSx and events taking place on the virtual platform, visit www.whirlpoolpro.com/ibsx-2021. For more information about Whirlpool Corporation, its portfolio of brands and other offerings for building industry professionals, visit WhirlpoolPro.com.
About Whirlpool Corporation
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SOURCE Whirlpool Corporation