iConstituent’s New 2021 Vaccine Rollout Toolkit
January 25, 2021 at 16:19 PM EST
Strategies to engage constituents effectively online
(PRUnderground) January 25th, 2021
iConstituent has released a new toolkit to help elected officials drive COVID-19 vaccine uptake. Both Pfizer and Moderna have FDA emergency authorization for their COVID-19 vaccines, however, the rollout has been slow and vaccine acceptance even among health care professionals is lower than expected. On the flip side, there are millions of Americans eager to receive the vaccine and help the economy get back to normal. Elected officials can help their constituents by communicating accurate and timely rollout information while building positive relationships for years to come.
The toolkit shares best practices of merging social media outreach with targeted SMS messaging using iConstituent’s GovText, an outreach tool that allows elected officials to select constituents by geographic location, demographic, or other criteria for pin-point messaging. Elected officials can engage their constituents in one-on-one communication while utilizing the power of AI scripting that responds to frequently asked questions and enhances staff productivity.
SMS and online engagement works because the barrier of access is very low. 96% of all Americans own a cellphone, with over 80% using a smartphone (Pew Research 2019). Even among low-income Americans, 71% have smartphones. This means that citizen engagement can be done from anywhere at any time, online. Most SMS messages are read in 5 minutes, ensuring that critical information gets to the people that need it the most.
The toolkit provides a few templates for messaging at various stages in the vaccine rollout. You are free to use these templates for your messaging or make your own. There are resource examples available from iConstituent, the CDC, and many state and local public health sites. GovText is an excellent tool to connect with your constituents ensuring they receive the needed information to defeat the COVID-19 Pandemic. Together we win!
Founded in 2002, iConstituent provides innovative engagement tools for public officials to communicate with their constituents. The company’s portfolio of services provides effective ways for local governments to identify the key needs of their citizens. iConstituent is used on a daily basis by Federal, State, and Local governments to map issues, identify key concerns, and prioritize their resolution.
iConstituent has been delivering technology to meet constituents’ growing expectations for Government transparency and communication for the past two decades. We introduced the first eNewsletter to Congress, and our flagship product, the iConstituent Constituent Engagement Platform, is changing the way elected officials communicate with their constituents every day.Press Contact
Original Press Release.