PepsiCo Selects 10 Emerging Innovators To Grow the Next Generation of Wellness Technologies, Services and Ingredients
January 11, 2021 at 08:00 AM EST
PURCHASE, N.Y., Jan. 11, 2021 /PRNewswire/ -- PepsiCo (NASDAQ:PEP) announced today the 10 finalists from around the world that join its fifth annual Greenhouse Accelerator, a mentor-guided program supporting the acceleration of the latest innovators that seek to transform the ways consumers eat, drink and live their lives. This year's Greenhouse Accelerator program looks outside the box in areas like emerging science and technology that can help PepsiCo stay close to evolving consumer tastes and preferences. Each of the participating companies will receive $20,000 in grant funding and begin a six-month business program designed to accelerate their growth through personalized mentorship.
"We're excited to evolve our Greenhouse Accelerator program to new areas including cutting-edge science and technology," said Daniel Grubbs, Managing Director, PepsiCo Ventures Group. "We have a lot to learn from this group and look forward to collaborating closely with these 10 innovators who are changing the game through personalization, emerging technologies, and unique services and ingredients."
The 10 innovators will receive personalized mentorship from experts at PepsiCo across functions including Research and Development, Supply Chain and Design. Mentors will collaborate with the companies to solve a range of business challenges, including business model development, scaling technology and go-to-market strategy. In June, one company will be awarded an additional $100,000 in funding to continue its growth.
"There's no question that COVID-19 has renewed consumer interest in taking control of their personal health and wellness, and we continue to explore how this evolves in the food and beverage space," said Antonio Tataranni, SVP, R&D and Chief Medical Officer, PepsiCo. "Our Research and Development team continues to look for emerging and disruptive solutions that address consumer needs, such as creative innovations in personalized nutrition, functional foods and supplements, and new technologies that enable vitality."
The 10 companies selected for the fifth annual global PepsiCo Greenhouse Accelerator program are:*
The finalists were selected by a committee of leaders within PepsiCo based on their ability to offer ingredients, products or services that encourage a healthy lifestyle and enable health management and wellness on a global scale.
The Greenhouse Accelerator program first launched in Europe in 2017 and expanded to North America in 2018. Over the years, the program has evolved to support the innovators and entrepreneurs that appeal to consumer needs. For more details on this year's PepsiCo Greenhouse Accelerator program and the 10 finalists, please visit: https://greenhouseaccelerator.com/
*The descriptions of each start-up are based on the respective company's own words. PepsiCo has not verified the accuracy of the product claims of the companies, does not endorse, and is not responsible for the content, actions, or omissions of the companies.
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SOURCE PepsiCo, Inc.