Agoda 'What Matters 2021' survey: Americans are most looking forward to spending more quality time with loved ones, and traveling unhindered in 2021
January 05, 2021 at 08:00 AM EST
SINGAPORE, Jan. 5, 2021 /PRNewswire/ -- As we usher in 2021, Americans are most looking forward to spending more quality time with loved ones (34%), being able to travel unhindered (20%) and doing things that matter or make a difference (16%).
The 'What Matters 2021' survey for Agoda also found that people are committed to traveling differently in 2021. Americans commit to traveling more with friends/family (29%), taking more spontaneous trips (19%), and traveling at a slower pace (16%), when they travel this year.
General data across markets
Like Americans, respondents surveyed across all markets are most looking forward to the same three things, with one in three looking forward to spending more quality time with loved ones. Interestingly, respondents 55 and above were most looking forward to traveling unhindered, while those between ages 25-54 were keen to spend quality time with family and friends, and youths (18-24) were most excited about making a difference in 2021.
The top things respondents are most committed to are traveling more with friends and family in 2021, taking more spontaneous trips as well as making more eco-friendly travel choices.
"2020 was a year of survival and of making the best of it. Despite all that struggle and hardship, our research shows that there's a global desire for travel, connection, meaning and spending time with friends and family. Travel will resume eventually, because, ultimately, the human desire to travel is unstoppable," said Tim Hughes, Vice President of Corporate Development, Agoda.
"At Agoda, we believe in the future of travel. Our research backs this up, confirming that travel is one of the top things people look forward to in 2021. More than that - people are committed to making a difference, traveling with people who matter, open to more unplanned, last-minute trips, and considering the environmental impact they make as they travel."
Top things people are most looking forward to in 2021:
Age group data
Top travel commitments:
Age Group Data
Note to editors:
All figures, unless otherwise stated, are from YouGov Singapore PTE Limited. Total sample size was 16,064 adults. Fieldwork was undertaken between 10th and 16th December. The survey was carried out online. The figures have been weighted and are representative of adults in the respective countries (aged 18+). Additional market breakdown can be found in the Agoda Press Room.
From its beginnings as an e-commerce start-up based in Singapore in 2005, digital travel platform Agoda has grown to offer a global network of over 2.4 million properties in more than 200 countries and territories worldwide, offering travelers easy access to a wide choice of luxury and budget hotels, apartments, homes and villas, to suit all budgets and travel occasions. In 2019, Agoda added a flight product and packages to help make travel even easier.
Headquartered in Singapore, Agoda is part of Booking Holdings (Nasdaq: BKNG) and employs more than 4,000 staff in 30 countries. Agoda.com and the Agoda mobile app are available in 39 languages.
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