In Advance Of January Resolution Season, DMS Spotlights Growth Trends Surrounding Health & Wellness Industries
December 17, 2020 at 12:58 PM EST
The Health & Wellness Check-Up: Consumer Values In 2020 Ebook From DMS Provides Valuable Insight Into Growing Health & Wellness Market
Health and wellness has evolved into a personal lifestyle value that significantly influences consumer purchase decisions. Amidst the global pandemic in 2020, consumers became more invested in their health and wellness. Whether through at-home fitness products, dietary supplements or foods that benefit overall health, consumers' feelings surrounding health, wellness and fitness have shifted. Bryan believes that wellness will continue to be of high importance to consumers even in post-pandemic America.
A leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers, DMS is uniquely positioned to identify industry trends and help digital performance advertisers scale customer acquisition efforts. Working with a long list of advertiser clients in the health and wellness sectors, DMS helps to de-risk their advertising spend while scaling customer bases.
DMS leverages its proprietary first-party consumer data to understand trends and changing consumer values, behaviors and motivators across industries, allowing the company to identify what guides consumers during their purchase decisions. DMS continues to navigate changes in the marketplace, working with advertiser clients to launch bespoke campaigns to achieve unique advertising objectives by reaching the right audiences at the right time with the right messages across its expansive digital media reach. Most recently, DMS announced it had, as of Q3, connected more than 1 million consumers with health insurance providers that match their specific needs.
About Digital Media Solutions®
Digital Media Solutions, Inc. (NYSE:DMS) is a leading provider of technology-enabled digital performance advertising solutions connecting consumers and advertisers. The DMS first-party data asset, proprietary advertising technology, significant proprietary media distribution and data-driven processes help digital advertising clients de-risk their advertising spend while scaling their customer bases. Learn more at https://digitalmediasolutions.com.
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