Gaensel Announces Fully Executed LOI to Acquire Oversky, Digital Marketing Firm with Clients Including BMW, Nestle, and Ikea
December 16, 2020 at 07:01 AM EST
SALT LAKE CITY, UT, December 16, 2020 – OTC PR WIRE — Gaensel Energy, Inc., (OTC US: GEGR) (“Gaensel” or the “Company”) is excited to announce the signing of a Letter of Intent (the “LOI”) toward the acquisition of Oversky Group (“Oversky”) (www.oversky.es ), a leader in digital marketing and technology based in Spain. The move is a key step in the consolidated evolution of the Company’s business model into a Holding Company focused on Energy, Manufacturing, Software, and Technology. The acquisition is pending the negotiation of a Definitive Agreement.
We are excited to integrate Oversky into our growing portfolio of core operating assets as we continue to consolidate our model to optimize shareholder value over the long run,” commented Helmut Gaensel, Founder and CEO of Gaensel. “Oversky has a diversified footprint with strong database assets, blue-chip clientele, and first-class leadership.” Its clients include Vodafone Group plc, BMW, Nestlé S.A, Nissan Motor Company, Mercedes-Benz AG, and Ikea, among others.
Oversky has extensive European and US operations and assets. The umbrella organization contains two major operating entities: Oversky SL and Oversky LLC.
Oversky SL was founded in 2013 to develop, produce, and market a range of services and products for the digital marketing space, and in particular to create and manage quality profiled databases. Its CEO, Founder and General Manager is Andrea Cadioli, who has been working in the Digital Technology and Digital Marketing industry for over 20 years.
Oversky LLC, based in New York City, owns databases with over 1.3 million email users and more than 7.2 million mobile account users. The databases can be filtered based on multiple criteria, including geography, sex, and age, to allow for targeted deployment of marketing activities. All data have been collected and processed in accordance with the GDPR.
The Company sees the acquisition as the final piece of the puzzle it has been building with recent strategic activity to assemble a world-class CRM and digital marketing vehicle capable of achieving significant market share in the rapidly growing space. The acquisition is intended to create a cross-Atlantic Euro-American group focused on:
Database expansion investments will target the following markets:
North America data:
Latin America data:
Management also notes that coming investments in infrastructure and technology will be aimed at adapting the IT architecture and developing a proprietary technology platform for multi-channel marketing activities.
The platform will also be designed to permit integration into any associated business or activity, including supervision and co-participation of Gaensel and other entities associated with the platform, creating the potential for strong co-product content with professional value and the potential for opportunity creation.
Gaensel added, “This opportunity represents a major step in our evolution toward a diversified emerging model fueled by strategic activity and organic growth in top 21st-century industries. We also continue to value maintaining the integrated participation of embedded leadership in our acquisition targets, which will be the case with Oversky.”
In addition, the Company announces that Mr. Helmut Gaensel has agreed to resume an operational executive role as the Chief Operations Officer for Europe and Latin America. Gaensel will continue to manage contracts the Company has entered over the past three years, which are now maturing toward near-term commercial revenue generation.
Gaensel Energy, Inc., (OTC US: GEGR) is a diversified holding company actively engaged in driving shareholder value through acquisitions and partnerships focused on opportunities in the Energy, Manufacturing, Software, and Technology markets.
This press release includes “forward-looking statements” within the meaning of U.S. federal securities laws. Words such as “expect,” “estimate,” “project,” “budget,” “forecast,” “anticipate,” “intend,” “plan,” “may,” “will,” “could,” “should,” “believes,” “predicts,” “potential,” “continue” and similar expressions are intended to identify such forward-looking statements. These forward-looking statements involve significant risks and uncertainties that could cause the actual results to differ materially from the expected results and, consequently, you should not rely on these forward-looking statements as predictions of future events. These forward-looking statements and factors that may cause such differences include, without limitation inability to enter into a definitive agreement with respect to the proposed transaction or to complete the transactions contemplated by the non-binding term sheet, matters discovered by the parties as they complete their respective due diligence investigation of the other. Other factors include the possibility that the proposed transaction does not close, including due to the failure to receive required security holder approvals, or the failure of other closing conditions. The foregoing list of factors is not exclusive. Readers are cautioned not to place undue reliance upon any forward-looking statements, which speak only as of the date made.
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