Charming App Mindfulness gets 33% boost in downloads with new Google Play icon
December 08, 2020 at 11:01 AM EST
A new mindfulness app, Charming App Mindfulness by Charming Ape, receives a huge boost to it’s Google Play app page conversions following an A/B test of new icon designs.
(PRUnderground) December 8th, 2020
Available now on Google Play and the App Store, Charming App Mindfulness is a lifestyle app that helps people with their mindfulness practice and meditation. The app includes tools for mindful breathing, positive affirmations, and memory exercises.
Throughout the month of November this year, Charming Ape (the developer of Charming App Mindfulness) ran an A/B test on the Google Play platform, to assess the impact of two new icon designs with cartoon faces.
The best performing icon, which features a cute Heart-shaped character from the app, resulted in a 33% increase in first time installers, and a 37% increase in retained installers compared to the old abstract icon, throughout the month of November.
Kevin Afanasiff, the Charming Ape lead, explains the reasoning behind the design and testing of new icons:
“I knew from past research that putting a face on the icon was likely to result in some increase in downloads, but I didn’t know what kind of face to use. We tested two smiling faces from two cute heart and star-shaped characters that appear in the app. Both faces out-performed the original design by a large margin, with the Heart-shaped face performing the best overall.”
The power of using faces in advertising is well-known to many marketers. Faces boost conversions, which is valuable advice for anybody attempting to publish and market a mobile app or other products. Chartboost, a leading mobile app advertising platform, explains:
“Imprinting your app store icon in someone’s memory is much easier to do with a human-like character than an inanimate object. And while a face looking directly at you is the most powerful image type—particularly one with dilated pupils (or “bedroom eyes”)—using an angled and expression-filled face helps convey the ideas of action and emotion to potential players.”
The improved storefront conversions resulting from the new icon, along with a steady stream of new 5-star reviews, bode well for the future of this mindfulness app.
The app continues to evolve with regular updates, that add improvements, new features, and functionality for both free users and subscribers to its subscription service.
Charming Ape is an independent software developer based out of British Columbia, Canada. With experience developing Unity desktop and mobile apps in the health, education, and emerging tech sectors, Charming Ape has a diverse background which contributes to the design, programming, and production of Charming App Mindfulness and other mobile applications.
For more information about the developer, you can visit the Charming Ape website.
About Charming Ape
British Columbia, Canada based software development company of Kevin Afanasiff, creator of Charming App Mindfulness for iOS and Android and other mobile apps
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