More Snacking and Online Purchasing Expected for Holiday 2020
November 13, 2020 at 07:00 AM EST
PLANO, Texas, Nov. 13, 2020 /PRNewswire/ -- As the holidays approach, consumers are expecting their celebrations to look different compared to last year, with half planning to shop for their holiday groceries through an online retailer, up from just 15 percent in 2019, and the majority of consumers – 63 percent – planning to use cooking at home as a way to stay entertained in the coming months.
Frito-Lay, maker of many of America's favorite snack foods, today announced the latest edition of its U.S. Snack Index survey1, revealing how shopping, cooking and snacking trends have changed this year, and what's expected to have a lasting impact in 2021 and beyond.
"Consumers have shifted their behavior with 58 percent snacking more since COVID-19, and shopping through new channels with online adoption up 40 percent," said Mike Del Pozzo, senior vice president of sales and chief customer officer, Frito-Lay North America. "This holiday season we expect to see more small gatherings and a move away from potlucks, which means more families purchasing the whole meal. In fact, 13 percent expect to spend more on groceries for Thanksgiving this year, so the importance of offering variety and accessibility of America's favorite snacks is a priority for Frito-Lay this holiday season."
Additional market trends and U.S. Snack Index highlights show:
300+ percent increase in Americans who plan to shop for holiday foods through an online retailer versus last year.
While holidays will look different, food will continue to play a major role.
Consumers are stocking up on snacks more than ever before.
Consumers are grocery shopping more during the week and online.
Cooking returns as most preferred form of entertainment amid a resurgence of COVID – and snack foods are increasingly an ingredient in recipes.
Classic flavors are dominant as winter months set in.
"These consumer and marketplace changes have enabled us to reevaluate how we ensure our products are always and everywhere," added Del Pozzo. "Frito-Lay sets itself apart by owning every piece of the seed-to-shelf process, enabling agility to continuously innovate and meet consumer needs."
For more information, visit: FritoLay.com/SnackIndex.
About Frito-Lay North America
View original content to download multimedia:http://www.prnewswire.com/news-releases/more-snacking-and-online-purchasing-expected-for-holiday-2020-301172587.html
SOURCE Frito-Lay North America