Pringles® Turns Up The Heat With New Scorchin' Lineup Featuring Fan-Favorite Flavors
November 10, 2020 at 08:00 AM EST
BATTLE CREEK, Mich., Nov. 10, 2020 /PRNewswire/ -- For the first time, the masters of flavor at Pringles® are introducing a full collection of spicy crisps dedicated to their heat-loving snack fans. The new Pringles Scorchin' lineup adds fiery heat to three Pringles originals – Cheddar, BBQ and Chili & Lime – bringing a spicy sensation to the flavors fans already know and love.
Each bite is designed to test snackers' limits, delivering bold flavor followed by a heat that builds over time. For an even bolder flavor experience, fans can add Scorchin' crisps on their favorite Pringles stack to create the perfect spicy combination.
"We've launched spicy flavors in the past, but Pringles Scorchin' is our first dedicated collection," said Gareth Maguire, senior director of marketing for Pringles. "As we created this collection, we knew spice was important, but we also wanted to preserve the insanely accurate flavors our fans have come to expect from our products. I'm proud to say, we have succeeded on both fronts to offer the perfect balance of bold flavor and spicy heat that builds over time."
The new Pringles Scorchin' flavors will sell for an MSRP of $1.99 for a 5.5oz can and will be available through a limited release in retailers nationwide beginning in December 2020 with a full release, including Grab & Go size, in 2021. For more information, follow @Pringles on Instagram, Twitter and check out Facebook.com/Pringles.
About Kellogg Company
At Kellogg Company (NYSE: K), we strive to enrich and delight the world through foods and brands that matter. Our beloved brands include Pringles®, Cheez-It®, Special K®, Kellogg's Frosted Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®, Eggo®, Mini-Wheats®, Kashi®, RXBAR®, MorningStar Farms® and more. Net sales in 2018 were approximately $13.5 billion, comprised principally of snacks and convenience foods like cereal and frozen foods. Kellogg brands are beloved in markets around the world. We are also a company with Heart & Soul, committed to creating Better Days for 3 billion people by the end of 2030 through our Kellogg's® Better Days global purpose platform. Visit www.KelloggCompany.com or www.OpenforBreakfast.com.
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SOURCE Kellogg Company