AutoNation, for the Third Year in a Row, is America's #1 Public Automotive Retailer According to Reputation.com
October 26, 2020 at 16:15 PM EDT
FORT LAUDERDALE, Fla., Oct. 26, 2020 /PRNewswire/ -- AutoNation, Inc. (NYSE: AN), AutoNation, America's largest and most recognized automotive retailer, today announced that it is again America's #1 Public Automotive Retailer according to the October 2020 Reputation.com Automotive Reputation Report. This marks the third consecutive year AutoNation is recognized as #1 by Reputation.com. Leading the automotive industry, AutoNation boasts a 717 Reputation Score, above the automotive industry average Reputation Score of 616.
The 2020 Automotive Reputation Report provides dealerships, dealer groups, and OEM brands with detailed insights into their strengths and weaknesses, uncovering opportunities for operational improvements based on insights from analyzing unstructured data in Customer reviews, surveys, and more. It also details recommendations for helping brands and dealerships improve their sales and service performance and raise their Reputation Scores.
"We've sold over 12,000,000 vehicles and serviced over 50,000,000 vehicles for happy Customers, and we just keep counting. Our Reputation Score is important to us. We want to ensure that each Customer has a peerless experience. Several of our locations' scores are in the high 800s, with AutoNation Acura Gulf Freeway and AutoNation Acura South Bay currently at the top of our list countrywide with a Reputation Score of 899," said Marc Cannon, AutoNation's Executive Vice President and Chief Customer Experience Officer.
"At AutoNation, we deliver a peerless Customer experience. Our Associates take excellent care of our Customers and their vehicles. We take pride in our reputation and strive not only to meet but exceed the expectations of our Customers each and every time," said Balal Rauf, General Manager, AutoNation Acura Gulf Freeway.
"Today, 95% of vehicle buyers use digital sources to conduct car-buying research, and they're looking to rankings, ratings, and reviews to help them decide where to shop for a vehicle," said Joe Fuca, CEO of Reputation.com.
The Reputation Score is measured on a scale of 0 to 1,000. Reputation.com's Reputation Score is a comprehensive index of the digital presence of business locations in more than 70 industries. It is calculated based on multiple factors measuring overall review sentiment across review sites, business listings accuracy, and other indicators that reflect the consumers' car-buying experiences and opinions about dealerships, dealer groups, and OEM brands - online and onsite.
The Reputation Score is comprised of nine elements:
Each element has internal factors calibrated independently (e.g., more recent and prominent reviews have a greater impact on star averages than older reviews). Once each of these measurements is calibrated, the overall Reputation Score is calculated.
About AutoNation, Inc.
Please visit www.autonation.com, investors.autonation.com, www.twitter.com/CEOMikeJackson, and www.twitter.com/AutoNation, where AutoNation discloses additional information about the Company, its business, and its results of operations. Please also visit www.autonationdrive.com, AutoNation's automotive blog, for information regarding the AutoNation community, the automotive industry, and current automotive news and trends.
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SOURCE AutoNation, Inc.