Mohawk's Continuum Process Honored as One of Fast Company's Most Innovative Sustainability Projects of 2020
October 12, 2020 at 11:00 AM EDT
SOURCE: Mohawk IndustriesDESCRIPTION:
CALHOUN, Ga. October 12, 2020 /3BL Media/—Mohawk Industries has been recognized as a finalist in Fast Company magazine’s 2020 Innovation by Design Awards in the sustainability category. The flooring manufacturer was honored for Continuum, its patented process that recycles plastic bottles and transforms them into sustainable carpet fibers. Mohawk joins other high-profile category finalists including Google, Nike, Perkins+Will, Procter & Gamble and the competition’s ultimate first-prize winner, Norwegian architecture firm Snøhetta, the visionaries behind Powerhouse Brattørkaia—an office building that creates twice as much energy as it uses.
Mohawk and Continuum were also honored earlier this year with the Best of Surfaces Award in sustainability, and most recently the Floor Covering Weekly GreenStep Award for promotion and communication.
“The core of our sustainability marketing strategy has been to make a more concerted effort to engage consumers and designers in the amazing story of innovation that is Continuum,” said Karen Mendelsohn, Mohawk’s senior vice president of marketing. “We are absolutely thrilled to see our strides being recognized in such a prestigious competition alongside true power players in their respective industries. It is a wonderful opportunity for Mohawk to be honored, and Fast Company has created a platform for these honorees to reach larger audiences because of the emphasis they put on sustainability in practice.”
The Continuum process – a sustainable design innovation in the flooring industry that creates silky soft, durable carpet out of plastic bottle waste at Mohawk’s Summerville, Georgia plant— began in 2008. Since the implementation of Continuum, Mohawk Flooring is now the largest recycler of plastic bottles in North America. To date, Mohawk has recycled more than 40 billion plastic bottles, equivalent to two billion pounds of plastic, and in 2019 alone, recycled seven billion plastic bottles. In using this process, the company has offset nearly 20 percent of recycled PET bottles in the U.S by creating 936 million square feet of the sustainable carpet.
In its simplest form, Continuum features six key steps to ensure production of high- quality, long-lasting sustainable carpeting. First, plastic PET bottles are collected from landfills, oceans and other waste processing systems. These bottles are vigorously cleaned, then crushed into pellets. The pellets are converted into premium fibers and spun into yarn. This recycled yarn is then tufted into EverStrand, EverStrand Soft Appeal, and Air.o carpeting for residential applications, as well as EnviroStrand for commercial use.
The 2020 Innovation by Design Awards honor the designers and businesses solving the problems of today and tomorrow. The competition, now in its ninth year, has featured a cross section of blue-chip companies, scruffy startups and hungry young talent. It is one of the most sought-after design awards in the industry. There are 29 categories, and the judges include renowned designers from a variety of disciplines, business leaders from some of the most innovative companies in the world. Entries are judged on the key ingredients of innovation: functionality, originality, beauty, sustainability, user insight, cultural impact and business impact.
To view all the sustainability category honorees of Fast Company’s 2020 Innovation by Design Awards, visit FastCompany.com. To explore and learn more about Mohawk’s award-winning Continuum process, please visit MohawkFlooring.com/Continuum.
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Tweet me: .@MohawkFlooring honored as a @FastCompany 2020 Innovation by Design Awards finalist in the #sustainability category for Continuum, its patented process that recycles plastic bottles and transforms them into sustainable carpet fibers: https://bit.ly/3lACp7l
KEYWORDS: NYSE:MHK, Mohawk, continuum, Fast Company