[Crownsville, MD, October 9th--] There’s no doubt about it, retail season is here. Amazon has announced their biggest sale of the year, Prime Day, will occur from October 13th - 14th. Target, another retail giant, has also announced they’ll be running massive sales on those very same days. Black Friday is right behind this… If your company is selling products, you need to be thinking about your marketing strategy. One of the biggest ways to reach people these days is through social media.
“With approximately 70% of the US adult population maintaining profiles on Facebook, many businesses - from B2B to B2C, from retailers to the services industry - should all be looking for ways to reach their target audience. For many, that’s through Facebook. Facebook Advertising can hold a world of possibilities for advertisers that go well beyond just “boosting” a post.” - Jessica Ainsworth, author of The Beginner’s Guide to Facebook Advertising
A Layer of COVID-19
At the onset of COVID-19, when the lock down first happened, businesses across the nation turned to advertising on Facebook. A particular restaurant was advertising for free local delivery on Jessica’s timeline. The only problem was that Jessica did not fit the description of their target audience as she lives several hours away. She had reached out to them to let them know they should consider closing their geographic radius to which they had been embarrassed to admit that they’d been targeting the entire United States. As I’m sure you can imagine, this resulted in a low Return on Investment (ROI) and really, a loss of money.