Amyris' Pipette Clean Baby Brand Selected By Alibaba For Accelerated Entry Into China For Singles' Day Sales
September 21, 2020 at 08:30 AM EDT
EMERYVILLE, Calif., Sept. 21, 2020 /PRNewswire/ -- Amyris, Inc. (Nasdaq: AMRS), a leading synthetic biotechnology company in Clean Health and Beauty markets through its consumer brands and a top supplier of sustainable and natural ingredients, today announced that its Pipette® baby and mother care brand was among a limited number of small- and medium-sized U.S. brands that were selected as a winner of Alibaba Group's Tmall Global Go Global 11.11 Pitch Fest. As a result, Pipette will be fast-tracked to enter the China market and launch on Alibaba Tmall Global's Singles' Day on November 11, 2020.
Alibaba's Tmall Global is the world's largest cross-border B2C marketplace offering brands the opportunity to bring high-quality products to Chinese consumers. Singles' Day is the largest online shopping day in the world with this year's sales projected at approximately $45 billion. This is almost double last year's U.S. ecommerce sales for Black Friday, Cyber Monday and Amazon Prime Day combined.
Alibaba cited Pipette's innovative story, brand line-up and focus on safety as having enormous potential with Chinese consumers and key reasons the brand was chosen as a Pitch Fest winner. Tmall Global Pitch Fest winners will receive hands-on advice from Tmall Global, as well as marketing resources and consumer insights to help grow their businesses in China.
"We are very pleased to celebrate the first-year anniversary of the Pipette brand by garnering such a big win and the prestige of journeying with Alibaba Tmall Global into the China market in such a significant way," said Daya Fields, President of Pipette and Purecane. "Our commitment to moms and families to provide only the best products that are EWG Verified™ gives Chinese consumers a better product alternative they can have confidence in choosing for their family's care while purchasing from a company that cares. This is a significant win for the brand and we are truly excited about our entry into the China market."
In its first year, Pipette has proved to be a disrupting force in the well-established baby care market with innovations that are setting the standard of clean and best performing products. While the U.S. FDA bans only 12 potentially harmful ingredients in skincare products, Pipette blacklists more than 2,000, ensuring its products are safe, effective and use only non-toxic ingredients available. Chinese consumers focus on safety and sustainability and seek to buy Western products. With the expected launch in China on Singles' Day, Pipette is well suited to meet Chinese consumers' needs for safer baby and family products that perform and better protect people and planet.
Amyris, the Amyris logo, No Compromise, Biossance, Pipette, and Purecane are trademarks or registered trademarks of Amyris, Inc. in the U.S. and/or other countries. All other trademarks are the property of their respective owners.
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SOURCE Amyris, Inc.