Mercury Marine continues its growth as outboards will be offered on select Sportsman models for the first time
September 21, 2020 at 06:00 AM EDT
FOND DU LAC, Wisc., Sept. 21, 2020 (GLOBE NEWSWIRE) -- Mercury Marine, a division of Brunswick Corporation (NYSE: BC), is pleased to announce that Mercury outboard engines, including the 350 and 400 Verados and other high horsepower Mercury outboards, will be offered for the first time on nine Sportsman models beginning on November 1. Mercury has continued to grow its presence in key saltwater markets and customers from around the U.S. have been asking for higher horsepower and requesting Mercury outboards. Sportsman, their dealers, and many other key saltwater OEM’s, are now giving their customers the opportunity to experience the power and reliability of Mercury.
“We were extremely excited to hear Sportsman and Mercury are working together and we can start offering Mercury engines on Sportsman boats to our customers,” said Bill Erickson, Founder and Owner of Erickson Marine. “Mercury has awesome products and our customers were demanding Mercury outboards on their boats. The engines perform incredibly well and have awesome power to weight ratio which is great for the larger bay boats and the offshore boats Sportsman currently offers. With a 26-foot bay boat, you need big horsepower to make it perform but also lightweight, so you do not draw much water – and Mercury has all of that.”
Beginning in early November, Mercury packages will be offered on orders of Sportsman models 352, 322, 302, 251, 252, 267, 267OE and 247.
“We are seeing increased adoption of our entire product lineup from boaters around the world, specifically our high horsepower outboards which has led to increased adoption from new OEM’s and dealers,” said Chris Drees, Mercury Marine president. “Over the past 12 months, we have partnered with 100 new dealers and close to 40 new OEM’s – many in key saltwater markets across the United States. It is evident at major shows like the Miami International Boat Show and Ft. Lauderdale Boat Show where there have been more Mercury engines at the show than any other outboard manufacturer over the past few years.”
Sportsman, like Mercury, has announced an increase in production this fall to meet the growing demand. Mercury plans to add hundreds of new employees across all manufacturing and distribution.
“This is the beginning of a great partnership and another opportunity to continue our increased presence in saltwater markets,” said Randy Caruana, Mercury Marine vice president of the Americas and Asia Pacific. “Our teams have been collaborating on this partnership and it’s great to see Mercury power will be on board many of Sportsman’s Center Consoles around the country. We look forward to a bright future together.”
About Mercury Marine
Headquartered in Fond du Lac, Wis., Mercury Marine is the world’s leading manufacturer of recreational marine propulsion engines. A $3 billion division of Brunswick Corporation (NYSE: BC), Mercury provides engines, boats, services and parts for recreational, commercial and government marine applications, empowering boaters with products that are easy to use, extremely reliable and backed by the most dedicated customer support in the world. Mercury’s industry-leading brand portfolio includes Mercury outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury propellers; Mercury inflatable boats; Mercury SmartCraft electronics; Land ’N’ Sea marine parts distribution; and Mercury and Quicksilver parts and oils. More information is available at mercurymarine.com.
Headquartered in Mettawa, Ill., Brunswick Corporation’s leading consumer brands include Mercury Marine outboard engines; Mercury MerCruiser sterndrive and inboard packages; Mercury global parts and accessories including propellers and SmartCraft electronics; Power Products Integrated Solutions; MotorGuide trolling motors; Attwood, Garelick, and Whale marine parts; Land ’N’ Sea, BLA, Payne’s Marine, Kellogg Marine, and Lankhorst Taselaar marine parts distribution; Mercury and Quicksilver parts and oils; Bayliner, Boston Whaler, Crestliner, Cypress Cay, Harris, Lowe, Lund, Princecraft, Quicksilver, Rayglass, Sea Ray, Thunder Jet and Uttern boats; Boating Services Network, Freedom Boat Club and NAUTIC-ON. For more information, visit https://www.brunswick.com.
Lee Gordon Director – Brunswick Global Communications & Public Relations Brunswick Office: 847-735-4003 Mercury Office: 920-924-1808 Cell: 904-860-8848 Lee.Gordon@Brunswick.com