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Year in Review: 6 Significant Moments That Shifted Business From “For Profit” to “For Purpose”

by Sona Khosla, VP Marketing, Benevity

SOURCE: Benevity

DESCRIPTION:

The last two years have been a bit of an anomaly when it comes to giving back. With the 2016 election cycle, we saw a slew of new and important causes hit the top 10 charts, most notably human rights and humanitarian causes. But over the last year, and especially in the last few months, things appear to have changed. “Rage giving” seems to be waning as stalwart causes are resuming their top place in the ranks; but more importantly, there has been more talk than ever before about business becoming the force for good—both for society, but also for individual well-being.

Sound like an alternate reality?

TAKE A LOOK AT SIX SIGNIFICANT MOMENTS THAT SHIFTED BUSINESS FROM "FOR PROFIT" TO "FOR PURPOSE".

Tweet me: These 6 significant moments in #CSR shifted business from “for profit” to “for purpose” http://bit.ly/2R5V68d via @benevity #ForGoodnessSake

KEYWORDS: benevity, 2018 trends, corporate tax windfall, #givingtuesday, employee activism, Donation Matching, political activism, Missions, Benevity Engagement Study, employee retention, corporate purpose, Corporate Social Responsibility, csr, Rage giving, business for good

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