Americans to Eat 1.33 Billion Chicken Wings for Super Bowl
January 25, 2017 at 18:31 PM EST
Americans will consume enough drumettes and flats to circle the Earth nearly three times
Washington, DC (RestaurantNews.com) Americans’ consumption of the unofficial staple of Super Bowl Sunday – the chicken wing – is projected to hit 1.33 billion wings, according to a National Chicken Council (NCC) annual report.
NCC’s 2017 Wing Report, released today, estimates that Americans will eat 1.33 billion wings during Super Bowl LI weekend, as the Atlanta Falcons and New England Patriots battle for the Lombardi Trophy. That figure is up 2 percent, or 30 million wings, from 2016’s report – and up 6.5 percent, or 80 million wings, from 2015’s report – revealing a steadily growing love for America’s favorite Super Bowl menu item.
To visualize how many wings that is…
Download an infographic of this data by clicking here.
Falcons vs. Patriots
When it comes to levels of chicken wing consumption, the two competing Super Bowl regions are close. According to the NPD Group, the Northeastern U.S. – Patriots Country – eats 12 percent more wings on average than other U.S. regions, while the South – Falcons Country – eats 13 percent more.
Additionally, NPD Group data reveals that millennials hold the chicken wing consumption crown, with wing eaters aged 18 to 24 consuming approximately 61 percent more wings than other age groups.
“Although we typically like to stick together with ‘feathered’ teams, we’ll keep our projections to wing consumption and not the Super Bowl winner,” noted Tom Super, NCC senior vice president of communications. “With two pretty dominant wing-hungry regions in the game, this year’s Super Bowl should be great for both football and chicken wing fans.”
Where do Americans get their Super Bowl Sunday wings?
The National Chicken Council estimates that of the wings eaten during Super Bowl weekend, 75 percent will come from restaurants or foodservice outlets, and 25 percent from retail grocery stores.
Although the vast majority of wings eaten during the Super Bowl are purchased from restaurants, bars or wing and pizza joints, wing sales at grocery stores and supermarkets spike dramatically the week of the Super Bowl. Data shows that consumers stock up the week before, too, according to Nielsen Perishables Group FreshFacts® data.
For more information on wings, including their history, relationship with football and creative wing recipes, visit the National Chicken Council website.
The National Chicken Council is the non-profit, trade association headquartered in Washington, D.C. that represents U.S. chicken producer-processors, the companies that produce and process chickens raised for meat. Member companies of the council account for more than 95 percent of the chicken sold in the United States.