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New Jersey American Water’s Mascot Honors Firefighters

The annual personification of the New Jersey American Water “Puddles” rubber duck mascot has been unveiled for 2012. It was a quick and easy deliberation among a group of company employees who decided on two firefighter ducks; one with a yellow jacket and red hat, the other with a black jacket and black hat. Past ducks include a utility worker, chef, baseball player, and lifeguard.

This year’s choice of firefighter duck is in honor of firefighters and other emergency service members who protect our communities every day. “Firefighters and New Jersey American Water go hand in hand,” said New Jersey American Water’s Director of Communications and External Affairs Peter Eschbach. “Firefighters depend on water to extinguish fires. Our water mains are built to not only accommodate water flow to homes, but to maintain enough pressure for fire protection. A rubber duck isn’t enough to say thank you for all that firefighters do for us, but we hope that this sends a message that we appreciate their selfless dedication and often extraordinary efforts.”

Firefighter Puddles also serves as a thank you to all of the firefighters who assisted New Jersey American Water during Hurricane Irene last summer. The hurricane flooded the company’s Canoe Brook Water Treatment Plant in Millburn impacting more than 40,000 customers. The lack of water meant that fire service was compromised in many of the towns. To assist the fire companies, 3,000 gallon tankers were transported to provide water to fire departments in affected areas. The firefighters were able to work with New Jersey American Water to ensure there was enough water for fire services had they been needed.

Along with the 2012 Duck, New Jersey American Water also recognizes the hard work of firefighters and EMS volunteers through the Volunteer Firefighter Grant Program. The program, which began in 2010, has provided more than $40,000 of grants to more than 40 different volunteer fire and emergency services departments. The grant money is awarded to departments within New Jersey American Water’s service territory to cover the costs associated with purchasing personal protective gear, communications equipment, firefighting tools, water handling equipment, training and related activities that will be used to support community fire protection.

For more information about the 2012 Firefighter Duck and the Volunteer Firefighter Grant Program, visit us on Facebook at Also, you can visit the Puddles the Duck on Facebook page at to see his picture and find out the next place you can find his trucks.

New Jersey American Water, a wholly owned subsidiary of American Water (NYSE: AWK), is the largest investor-owned water utility in the state, providing high-quality and reliable water and/or wastewater services to approximately 2.5 million people. Founded in 1886, American Water is the largest publicly traded U.S. water and wastewater utility company. With headquarters in Voorhees, N.J., the company employs more than 7,000 dedicated professionals who provide drinking water, wastewater and other related services to approximately 15 million people in more than 30 states, as well as parts of Canada. More information can be found by visiting


New Jersey American Water
Jillian Reilly, 856-782-2343

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