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Countess Nathalie Von Bismarck Selects Workhouse

Asprey Host Private Cocktails in New York and London to Celebrate the Launch of Invisible

W O R K H O U S E, an award-winning Public Relations agency has been selected by the Countess Nathalie von Bismarck as the Agency of Record for international publicity and special events. Media are cordially invited to contact Workhouse, CEO Adam Nelson directly via or by telephone +1 212. 645. 8006.

On Thursday 9 December 2010, Asprey London hosted the book launch for Countess Nathalie von Bismarck’s first book, Invisible' in their flagship store located on New Bond Street. Guests were welcomed with a Taittinger champagne reception and canapés served by Mosimann’s, including smoked salmon blinis and mini Roast beef and Yorkshire puddings. Countess Nathalie Von Bismarck, a friend of Asprey, signed copies of her new book on sale that evening, wearing a selection of Asprey diamonds from the Calla Lily and feather collections. The book is a honest and humorous account of her steady weight increase during her pregnancy, the reactions of family friends and strangers, and how she became virtually ignored before becoming Invisible. An inspirational story with exclusive recipes and lifestyle tips for healthy weight loss alongside Illustrations that have been beautifully rendered by the Countess herself. Attendees on the evening were: Count Calle von Bismarckm, Saeko Hamada, Victoria Aitken, Trinny Woodall, Lady Astor, Lord Albemarle, Oliver and Carol Gardey, Lizzy Pattinson, Bianca Jagger. Asprey also hosted Nathalie’s book launch in the Madison Avenue store in New York City on 30 November 2010.

In a very honest and humorous way, Countess Nathalie von Bismarck describes her steady weight increase, the reactions of family, friends and strangers, and how she becomes virtually ignored more and more by them, therefore becoming Invisible. But she manages the impossible task - eight months after giving birth, she was back to her normal weight, managing to lose nearly 130 pounds. This is a story for women struggling with weight issues or fighting against excessive weight gain, and it is proof of the often inhuman and ignorant ways that society treats obese people. This book includes not only her inspirational story but also exclusive recipes and lifestyle tips for healthy weight loss. Illustrations are beautifully rendered by Countess Nathalie von Bismarck and the book includes original personal photos that have never been shown before.

Canadian raised, Countess Nathalie von Bismarck graduated with honors from Parsons The New School for Design. She has successfully collaborated with iconic designers, such as Ralph Lauren, Donna Karan, Joseph Abboud, and Geoffrey Beene. In 2001, she successfully opened her children’s and infant’s clothing line Bebe Marionette. In 2004, she wed future prince, Count Carl-Eduard von Bismarck.

During those years of political and social obligations, Nathalie gave birth to two children, future heir Alexei von Bismarck and Countess Grace von Bismarck. Nathalie has been involved in many social, political, and charitable organizations. An artist, painter, and fashion designer, she recently opened Carousel Cuts, a hair salon for children and adults which feature birthday parties, play rooms, and carousel rides. The salon carries her clothing line for women and children. The concept is being franchised worldwide. Currently, Nathalie is working on her first feature film.

Asprey was founded in 1781 in Mitcham, South London. It was here that William Asprey established a silk printing business. William’s son Charles and his grandson, also Charles, expanded the business into the metallic arts. In 1841 the elder Charles went into partnership with a London stationer located on Bond Street. In 1847 the Asprey family broke with their partner and moved into 167 New Bond Street, the premises Asprey occupies today.

Asprey advertised “articles of exclusive design and high quality, whether for personal adornment or personal accompaniment and to endow with richness and beauty the tables and homes of people of refinement and discernment.” An early speciality was dressing cases. Asprey not only made superlative traditional cases, they reconceived the category, creating new, more portable designs, especially in leather, suitable for the new style of travel ushered in by railways.

The company consolidated its position through shrewd acquisitions. In 1859 Asprey absorbed Edwards, an award winning maker of dressing cases and holder of a Royal Warrant. The company purchased the Alfred Club at 22 Albemarle Street, which backed on to the New Bond Street store and meant that Asprey now had entrances on two of London’s most fashionable streets. Asprey established its reputation as the premier maker of luxury goods by winning a gold medal for its dressing cases at the International Exhibition of 1862. In the same year Asprey was granted a Royal Warrant by Queen Victoria. Visit

Company Contact Information
Adam Nelson
New York City

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