By going all in on Calix platforms—Revenue EDGE, Intelligent Access EDGE, and Calix Cloud—Tombigbee Fiber easily introduces two critical managed services to its underserved Mississippi communities, blocking more than 21,000 monthly digital threats, driving more usage of its branded mobile app, and deepening communications with its subscribers
Calix, Inc. (NYSE: CALX) today announced that Mississippi-based Tombigbee Fiber, LLC is securing underserved communities in the Magnolia State by making critical Calix Revenue EDGE™ managed services accessible to all of its subscribers at no additional cost. Tombigbee Fiber was founded prior to the COVID-19 pandemic by Tombigbee Electric Power Association (TEPA), a non-profit, member-owned cooperative supplying electricity to Mississippians since 1933. Tombigbee Fiber continues this legacy of making essential services accessible to its subscribers and creating vitality in its communities. Last month, the broadband service provider (BSP) made home network security (ProtectIQ®) and advanced parental controls (ExperienceIQ®) available at no extra cost by folding them into its Wi-Fi offering. Both ProtectIQ and ExperienceIQ are accessed through the Tombigbee Fiber mobile app, built on the personalized Calix CommandIQ®. This immediately gives subscribers more control over their connected experiences. They also receive reports through the app on blocked web threats, intrusions, malware, and viruses. In the first 30 days of launching ProtectIQ to all subscribers, Tombigbee Fiber blocked more than 21,000 total digital threats from entering subscribers’ home networks. Additionally, the rate of new subscribers using the branded Tombigbee Fiber mobile app grew from 25 percent to 78 percent—strengthening the BPS’s direct line of communication with the people it serves.
To ensure an exceptional subscriber experience, the BSP is embarking on a historic fiber-to-the-home (FTTH) initiative by investing in Calix Intelligent Access EDGE to connect thousands of Mississippians. Tombigbee Fiber leverages both the Revenue EDGE and Intelligent Access EDGE platforms, supported by insights and analytics from Calix Cloud. This enables it to align its organization cross-functionally to seamlessly prepare to launch and support new managed services. Thanks to the power of the Calix end-to-end platform, Tombigbee Fiber is creating tremendous value for its communities while ensuring unassailable subscriber loyalty for years to come.
“Tombigbee Fiber continues the legacy of TEPA here in Mississippi by offering all of TEPA’s members, many of which are underserved or unserved, the access, tools, protections, and services they need to grow and prosper,” said Scott R. Hendrix, chief executive officer of Tombigbee Fiber and TEPA. “Today, that includes home network security and advanced parental controls that are easy to manage. It is important to ensure that our subscribers do not have to sacrifice vital Wi-Fi services because of financial uncertainty or privacy concerns. For this reason, it was clear that the right thing to do was to include ProtectIQ and ExperienceIQ in our Wi-Fi offerings. As a service to our subscribers, we chose to provide these solutions as a value-added offering for no additional cost. Thanks to the integration of the Revenue EDGE and Intelligent Access EDGE platforms, we are excited to continue to bring innovation and value to our region as we complete our fiber build and create exceptional internet experiences for our subscribers.”
Leadership at Tombigbee Fiber turned to the award-winning Calix Customer Success Services (Customer Success) team ahead of opening up ProtectIQ and ExperienceIQ to its entire subscriber base. The BSP teamed up with Customer Success to leverage managed services launch playbooks and go-to-market best practices to drive more subscribers to the Tombigbee Fiber app. Customer Success also worked with the BSP to onboard its field technicians and enable its support teams. Calix Support Cloud, part of Calix Cloud, gives customer service representatives (CSRs) and field technicians unprecedented visibility into the member experience. This helps the Tombigbee Fiber team solve issues easily and quickly as more subscribers embrace these new value-added managed services.
“Tombigbee Fiber is an amazing example of a rural BSP leveraging innovation to make a positive difference in people’s lives,” said Matt Collins, executive vice president of commercial operations and chief marketing officer at Calix. “They are making the commendable choice to lean in and provide essential services to their communities when no one else will. By providing ProtectIQ home network security and ExperienceIQ parental controls at no additional cost, Tombigbee Fiber puts the needs of its subscribers first. As a result, it is deepening its relationship with its communities. Tombigbee Fiber makes the most of its partnership with Calix by using the power of the Revenue EDGE platform to continue growing its business to bring valuable services to its subscribers for many more generations.”
Learn more about how BSPs are leveraging Revenue EDGE to roll out vital managed services that contribute to a better future for their communities.
Calix, Inc. (NYSE: CALX)—Calix cloud and software platforms enable service providers of all types and sizes to innovate and transform. Our customers utilize the real-time data and insights from Calix platforms to simplify their businesses and deliver experiences that excite their subscribers. The resulting growth in subscriber acquisition, loyalty, and revenue creates more value for their businesses and communities. This is the Calix mission: To enable broadband service providers of all sizes to simplify, excite, and grow.
This press release contains forward-looking statements that are based upon management’s current expectations and are inherently uncertain. Forward-looking statements are based upon information available to us as of the date of this release, and we assume no obligation to revise or update any such forward-looking statement to reflect any event or circumstance after the date of this release, except as required by law. Actual results and the timing of events could differ materially from current expectations based on risks and uncertainties affecting Calix’s business. The reader is cautioned not to rely on the forward-looking statements contained in this press release. Additional information on potential factors that could affect Calix’s results and other risks and uncertainties are detailed in its quarterly reports on Form 10-Q and Annual Report on Form 10-K filed with the SEC and available at www.sec.gov.