Electronic Arts and the National Football League to Entertain Millions of Football Fans Through Multi-Year Exclusive Esports Deal Renewal
August 10, 2022 at 09:00 AM EDT
Partnership Extension Follows a Record Year for Madden NFL Esports with 4x Viewership Increase Last Season
Madden NFL 23 Championship Series Registration is Now Open; First Broadcast is the Ultimate Kickoff - Airing September 7 & 9
Today, Electronic Arts (NASDAQ: EA) and the National Football League (NFL) revealed a new multi-year partnership renewal for the EA SPORTS™ Madden NFL Championship Series (MCS). The announcement follows competitive Madden NFL’s best season in history as last year’s MCS 22 achieved a 4x broadcast increase for its average minute audience year-over-year. The agreement will help align MCS with NFL events and key moments throughout the season, as the NFL and EA continue to grow and deepen NFL fandom through esports. The NFL and EA will elevate Madden NFL competitors into stars, using creative, humanizing storytelling to entertain Madden and football fans alike.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220810005464/en/
“Madden NFL esports continues to deepen the love of the game with fans, players, and viewers. It’s teaching viewers how to improve at the game, while deepening engagement with Madden’s most loyal fanbase,” said Brent Koning, VP of EA Esports. “Since the MCS started five years ago, it has helped showcase the game by elevating the greatest players in the world, while giving every single Madden NFL player the chance to go from couch to champion. We can’t wait to see how the MCS 23 season unfolds.”
“As a trusted partner for more than 30 years, EA’s commitment to football authenticity with Madden NFL is exemplary,” said Ed Kiang, VP, Video Gaming at the NFL. “Extending our partnership with EA is another avenue for the League to grow fandom off the field and enhance the EA SPORTS Madden NFL Championship Series by aligning Madden competitive gaming with NFL moments. Our joint efforts will drive the type of excitement that NFL fans expect while also highlighting the best Madden players in the world.”
To maximize reach and fan engagement, the recently announced MCS 23 calendar will closely align with the NFL season, culminating with the Ultimate Madden NFL 23 Bowl during the week of Super Bowl LVII, as $1.7 million in total prize money is up for grabs throughout the season.
The NFL and EA will partner on innovative new experiences to provide fans around the world with more ways to connect with the excitement of NFL football. Additionally, Campbell’s Chunky® Soup will return as an MCS partner and receive virtual naming rights to the uniquely created Campbell's Chunky® Stadium.
MCS 23 will feature an expanded competitive program for football and esports fans, providing more ways to compete and additional entertainment to watch. A high-level breakdown of MCS 23 tournaments, qualification, and registration details can be found below.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers.
In fiscal year 2022, EA posted GAAP net revenue of approximately $7 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as EA SPORTS™ FIFA, Battlefield™, Apex Legends™, The Sims™, Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™ and F1®. More information about EA is available at www.ea.com/news.
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