Forget Shapewear, This Is ‘You’ Wear! Aerie Introduces an Innovative and Modern Take on Intimates
July 21, 2022 at 09:00 AM EDT
‘We Are REAL’ Fall 2022 Campaign Empowers Women Through Real Voices, Unﬁltered Images and Unretouched Beauty
American Eagle Outﬁtters, Inc. (NYSE: AEO) announced today that the Aerie brand is launching exciting new initiatives for fall 2022, which will continue to elevate the revolutionary #AerieREAL movement. Aerie wants its customers to wear what feels good and that starts by celebrating real beauty, real bodies and real voices.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20220720005980/en/
Fall 22 SMOOTHEZ by Aerie (Photos Credit: Aerie)
“We are incredibly excited to introduce a much-needed update to shapewear with SMOOTHEZ by Aerie to set women free with first-layer, second-skin intimates. Aerie makes products that support our REAL mission and we believe no one should ever hide or contain who they are,” said Jennifer Foyle, President - Executive Creative Director, AE & Aerie. “Aerie’s vision for the intimate apparel industry is a community where women accept their truth, love their REAL selves and wear clothes that make them feel good. Every day, we are inspired by our customers and associates who remind the world that there is nothing more powerful than living unretouched and being REAL.”
As an industry leader, Aerie was one of the ﬁrst brands to show unretouched bodies and faces in its advertising, which led to a movement where everyone feels seen, heard and empowered. The brand’s commitment to community continues to evolve as Aerie shares REAL inspiration, authentic stories and celebrates beauty in all forms.
More About Aerie’s New Initiatives
For more information head over to #AerieREAL Life.
Aerie is a lifestyle brand that offers the comﬁest intimates, apparel, swim, and accessories made to wear in and out. Aerie’s sub-brand, OFFLINE by Aerie, offers activewear made for REAL life movement. #AerieREAL inspires all people to love their real selves and celebrates its community by advocating for power, positivity, and no retouching. Let the Real You Shine®. Visit www.Aerie.com to learn more.
About American Eagle Outﬁtters, Inc.
American Eagle Outﬁtters, Inc. (NYSE: AEO) is a leading global specialty retailer offering high-quality, on-trend clothing, accessories and personal care products at affordable prices under its American Eagle® and Aerie® brands. Our purpose is to show the world that there’s REAL power in the optimism of youth. The company operates stores in the United States, Canada, Mexico, and Hong Kong, and ships to 81 countries worldwide through its websites. American Eagle and Aerie merchandise also is available at more than 270 international locations operated by licensees in 25 countries. For more information, please visit www.aeo-inc.com.
Matthew Owens SHADOW